This is a story about the surprising thing that happened next...

The Internet is a massive dick. Part military network and part academic collaboration tool, our beloved 'net is now mostly pornography, pirate movies & music, clickbait bullshit and advertising. Also, photos of your dog, cat and/or baby.

Copy and paste this to your Facebook wall for the next hour. 99% of people won't do it because they're evil and stupid and they want kittens to die. You have to copy and paste. No sharing!

Why do we have to suffer the endless hoaxes?

If you were a deadly disease, what kind of deadly disease would you be? If you were a Game of Thrones character, which Game of Thrones character would you be? If you were an Internet quiz type thing, which Internet quiz type thing would you be?

Millions of people, bored at work, are momentarily entertained by vapid bullshit, designed to bring eyeballs to advertisers' content. Our entire culture is being reshaped, not by the little dopamine hit we get every time somebody 'likes' our selfie on Facebook or Instagram, but by advertising revenue.

Newspapers The Guardian and The Observer are held in trust, so that they are free from commercial and political interference, but they are facing commercial difficulties, attempting to adjust to a changing readership. If those newspapers fail, we will have almost no free press. Our beloved BBC is politically influenced, established under a Royal Charter, which effectively makes it a mouthpiece of Her Majesty The Queen.

In our world of clicks, high quality journalism is under threat. Can you imagine BuzzFeed breaking important news stories to the world? Are the editors interested in anything other than the number of readers? Can success only be measured in terms of website visitors?

Our best writers are turning their content creation talents into a psychological game of cat and mouse: who can come up with new viral bullshit to suck in the punters?

Facebook allows us to hone our skills, but Facebook hides most of the statistics from us. Only Facebook knows how many people looked at that photo of your cat, but decided not to give it a thumbs up. Facebook is a private proving ground, where you are microblogging, and you are also learning what kind of content is popular. You're being trained to be yet another BuzzFeed writer.

The rise of user-generated content, blogging, microblogging and social media, is a good thing, but what kind of cultural legacy are we leaving, if everything we consume and create is simply a momentary distraction from our boring jobs? The Internet canon is so heavily influenced by the commercial interests of the advertising industry, that vast swathes of content are locked up in walled gardens or drowned out by the deafening noise of clickbait articles.

Growth hacking is an ever-present temptation, but we can't all sit idle, earning money from the clicks on adverts. Somebody, somewhere, has to generate some real content, and I've really seen enough of other people's children.

Bullshit boring jobs, doing pointless work that's of no value to anybody, is a barrier to the age of leisure, but we're going to need a lot of books, films, computer games and music, to entertain ourselves when we're no longer typing made-up numbers into a spreadsheet, in order to get a mouldy crust of bread.

We're not ready for the age of leisure yet, because there aren't enough Netflix box sets to binge on.

We need to move from an economy that's based on persuading people to buy consumer goods that we don't need, to an economy that rewards people for creative contributions to society, that inform, educate and entertain. Art is a hobby for the rich and privileged. We should all have the opportunity to be a film director, actor, scriptwriter, poet, painter, potter, chef or whatever we want, as long as it adds value to the lives of others.

Measuring value in monetary terms is disingenuous, because money is a token that represents value created by somebody. Somebody had to shepherd the sheep. Somebody had to grow the corn. Somebody had to make the bricks. Money is simply more convenient than barter, because it's really hard to swap a fraction of your house for something you need.

Measuring value in terms of the number of people who viewed your content, is also disingenuous, because it creates an incentive to make something popular not valuable. Free pirate movies are always going to be popular, so the only people who can make art are those who can afford to have it stolen. Movies are made to sell merchandise. Movies are full of product placement. Is that what we want human society to be all about: packaging up the natural world and selling it back to us?

I might sound like a hippy tree-hugger, but it makes me really angry that I have to waste my creative talents, as well as polluting the planet, travelling to get to a pointless job in a pointless building, just so we can all buy more crap that we don't need.

Why can't my job be reading books, watching films and listening to music? In my leisure time I'll write, make movies and compose music. The value that is created is the fantastic stuff that keeps us interested, making life wonderful and enjoyable.

In my utopian society, we won't need more roads, railways and runways. In my utopian society we won't need to take pointless journeys to get to work and for business meetings. In my utopian society, we'll all have much more time to educate our children and get them interested in the world around us.

We already have the agricultural machinery and high-yield farming techniques to feed humanity. We already have the healthcare infrastructure to care for our sick and dying. We already have an adequate transport network to allow us to occasionally visit distant relatives. We already have enough laws, courts, policemen, jails and other mechanisms to protect ourselves from anybody who wants to take more than their fair share.

The idea that people wouldn't do any work if they didn't get paid to do it, is disingenuous. Nurses, teachers and fruit-pickers are paid appallingly, compared with middle managers who do nothing except waste precious resources. Do you suppose that doctors only save lives because they're well paid to do it? Do you imagine that a farmer begrudges the people who share the harvest?

There are roles that are useful and necessary and these are rewarding in their own right. Most 'work' is not necessary, useful or rewarding. Humanity and our planet of finite resources, would benefit a great deal by no longer mandating that we all do pointless make-work.

In my utopia, there would be jobs that you're allowed to do if you want to do them and you're good enough. I'm sure there would be no shortage of applicants, because those people would be respected and admired for their contribution to society. Our gratitude is a much more valuable currency, than useless rectangles of paper and circles of metal: money.

In my utopia, there would be plenty to watch, read and listen to, because creativity would rein supreme. Art would be democratised.

In my utopia, there would be people who smoked cannabis, played computer games and never left the house, but they wouldn't have to suffer the indignity of being told they're lazy useless bums. Simply being part of society is enough of a contribution. Better to be at home relaxing, than clogging up our transport network, going to a job that you hate that contributes nothing to humanity and wastes precious resources.

In my utopia, autobiographies wouldn't be about boring old men who achieved nothing in their lives apart from presiding over untold human misery.

In my utopia, a writer isn't somebody who writes BuzzFeed articles in order to scrape together enough of a pittance to survive.

Tags: #writing #socialmedia #computing

This is a story about social media suicide...

Too long; didn't read? Those 140-character status updates exhaustively summarise my entire state of mind at any given moment in time. Join them up and you capture an entire person. Is their heart beating? No need to worry... they're still tweeting.

OK, good, we got the summary text bit out of the way.

For those of you still following along at home, I have some news: my little social media & blogging holiday seems to have put me back in contact with a few friends. I'm about to have a record-setting month of meeting up with people and going out for social engagements in real life.

Social media - by which I mean everything including group text messages - is enormously valuable in my life so I'm never actually going to quit Facebook. Anyway, this serves as a talking point tomorrow when people ask "didn't you say you were going to quit Facebook?"

As we know, clickbait is a real problem, so people tend to just read the title of anything on Facebook and assume they know the rest. When you assume, you make an "ass" out of "u" and "me".

"So close but yet so far"

We're all hyperconnected. I wake up and start having a conversation with a friend in New Zealand, who's about to go to bed. After lunch I start chatting to a friend in San Francisco, who's just woken up. Round and round and round we go; follow the sun. The sun never sets in the world of technology. Is this a good thing? It's certainly a bit weird, having a load of people who I'm in regular contact with, but I also spend the vast majority of my time physically alone in just two rooms: my bedroom and my lounge.

Somehow, by reducing the amount of energy I put into social media outpourings, it's created a bit of space for other people to come into my life. Either that or it's coming up to Christmas and people are simply feeling a bit more social.

Anyway, what about social media suicide?

I've been blogging extremely candidly for 15+ months. I've given a fairly unflinching account of all kinds of personal matters and it wouldn't make for great reading for any prospective employers or ageing family members of a sensitive disposition. Basically, it's the kind of stuff that people just don't talk about. Do I regret it? Not really. Brain dumping has been quite successful, I think, in terms of getting rid of a load of baggage.

What next? I'm really struggling to re-adjust having achieved my three major milestones:

• Blog every day for over a year
• Write a novel
• Write half a million words

As you can tell, my thoughts are scattered; disjointed. I'm struggling to get back into blogging, having spent a whole month writing fiction every day. Context switching is hard. Blogging got me through an incredibly boring contract, as well as providing structure and routine throughout a very unstable period of my life. Perhaps it's good to pick up the blogging again, but I'm squeezing it into a life which is hopefully going to be more balanced, rather than having it as such a major component.

It's all so terribly meta but that's part of finding my voice again, I think. Hopefully it will be a different voice: less bitter and stuck in the past. However, I've written that before and then found that there were things I was still really pissed off about that bubbled up and needed to be written about.

Finally, I'm super pleased that all my creative output is not trapped within the walled garden of Facebook or Twitter. Google is bringing me some delightful characters who have found my website. Apparently the search term "cat drug make me horny" will bring you here, so at least there's that.

Tags: #socialmedia #writing

This is a story about real life, far from the Internet...

Are you familiar with the acronym "IRL"? By some definitions, it stands for: In Real Life. Many people believe IRL is a synonym for any human interaction that occurs face-to-face. Did you also notice that I always capitalise the word Internet? Ever wonder why I do that?

If I speak to somebody on the phone, is that real life? If I send them a handwritten letter, is that real life?

The distinction between 'real' life, and the life we live with technology mediating our interactions with each other, has become rather pointless. I'm no great fan of video chat, but it's certainly an advancement on the telephone. All telephone calls are routed through digital exchanges, and the same infrastructure that carries your voice also carries the data of your Internet connection. There's nothing much more real about having a face to face conversation, shouting through a wall at your neighbour, making a Skype call (who does that anymore anyway?) or phoning somebody on their mobile.

The Internet is a real place, hence the noun. People can meet there, trade goods, gossip. "But you can't physically interact" I hear you wail. "What about touch, smell, taste?" Yeah yeah yeah. Are you saying that the phone-calls you used to make on that old rotary-dial telephone weren't real life?

This is the beginning of a piece I've been wanting to write for ages. I made a note on my smartphone of the title, but I'd already been mulling the topic since a friend - who I've seen in real life only twice since childhood - made the very good point about the Internet being a real place. I was thinking about writing this well before a different friend - who I hadn't seen in real life for nearly 20 years - posted an article on this topic on Facebook. The timing is too perfect.

I've lived 'online' since I saved up my money from my job washing up in a hotel kitchen in order to buy a modem. When I bought my modem, the Internet wasn't yet a big thing. Instead, I used to get magazines that had loads of phone numbers in them of dial-up bulletin boards. Using technology that predated the Internet in the guise we know it today, I used to be text-chatting online, electronically mailing people and playing online computer games, via bulletin board systems (BBSs).

Then, I took to Internet newsgroups which were a popular fore-runner to the forums and social media pages we have today. I even met a rock climbing partner on a newsgroup. If you don't think that putting your life in the hands of a random stranger off the Internet is real life then I don't know what is.

I spent thousands of hours reading and contributing to three kitesurfing forums. People who I first met online had countless evenings spent drinking, weekends away and holidays to exotic locations together. All of which occurred away from keyboard but it was very much real life. It was real when we were all talking to each other on the Internet all week long, during our dull office hours, waiting for the next time we could go to the ocean together.

This is where things get super blurry. I have so many friends I've made through social media (newsgroups, forums) and a lot of old friends I'm able to still remain in some kind of contact with because we are connected via Facebook. Would I have been able to pick up an old friendship with school/college friends who I hadn't seen for circa 20 years, if there hadn't been some real and somehow tangible tie together, even if it was mediated by binary ones and zeros in the ether of the 'cloud'?

The dust has been gathering on my keyboard since I completed the first draft of my novel. I haven't been blogging regularly for a while. I miss writing and I miss having an open dialogue with everybody and anybody on the Internet. The Internet has brought me friends and fortune. I've never regretted the investment of time I've made in channelling my creative energies into a public space that creates nothing tangible per se. What is software? What does it mean to publish a blog or a book online? If you can't hold it, sniff it, lick it... if it doesn't gather dust, does it really exist?

There was one slightly embarrassing moment in my recent adventures Away From Keyboard.

I was out for dinner with another friend. You could say I know him in real life because the first time I met him was face to face... or you could say I know him through the Internet, because he was introduced to me by somebody I know from an Internet discussion forum. Either way, it's immaterial to the embarrassing story.

Over dinner, my friend expressed his incredulity at the fact that the value of all the coal bought and sold is a tiny fraction of the total value of all the financial contracts (securities) that are created off the back of the physical commodity. So many more coal futures and options contracts are bought and sold by speculators, hoping to profit from a movement in the price of the commodity, versus anybody who actually wants the real coal. The dirty black lumps of carbon are almost unimportant... the 'value' in the financial markets dwarfs the heavy industry that mines coal out of the ground and ships it to power stations and for people to heat their homes.

The embarrassing thing was that I went to speak and then I realised that I had nothing to add. I was left speechless. I've written at length on my blog about the staggering 'value' of the derivatives contracts versus the real economy. Is it me who's splitting hairs, expecting us to care about food and housing and water and healthcare and transport? Is it me who's the luddite, saying that the global financial markets are utter horse shit because it's all just digital money in the Fintech 'cloud'?

Maybe the real embarrassment is that I'd had that conversation before, with a hedge fund manager and a director of an investment bank. We were on our way home from the airport, having been kitesurfing in real life with 20 people from an Internet discussion forum. I was just about to start work for JPMorgan, dealing with Credit Default Swaps. We thought that the financial markets were overleveraged and that there was going to be a crash. That was 2005.

Did I put my money where my mouth was? Yes. I bought dollars at nearly $2 for every £1 I paid, and bought gold at $550/oz. One ounce of gold cost £225 back then. One ounce of gold is worth £920 today.

The point is not to be a doom-monger or gloat in a "told you so" kind of way, but to try and express how tired I am by everything. Being Cassandra is shit. Churning out my thoughts into the ether has allowed me to say everything that needed to be said, but it left me kind of breathlessly shocked to encounter anybody who'd arrived at the same rational and reasonable analysis of a ridiculous situation. That's one thing you don't get when you're lecturing the Internet: any kind of feedback that anybody agrees with you.

So, what's my closing conclusion? I'm back blogging, because I love writing, but aside from setting out my position clearly for posterity, some time away from keyboard is pretty handy to remind oneself that there are a lot of people out there in the real world who share my values and concerns.

Tags: #socialmedia #writing #computing #banking #capitalism

This is a story about revolting peasants...

The problem with a race to the bottom is that once taken to its ultimate conclusion, mass extinction or war, revolution & regression are the only options.

As a technologist it seems like the huge cash mountains, built up by the dominant players in the information age, might lead to innovations that could solve some of the crises facing humanity.

If you think that Elon Musk and his Gigafactory producing staggering amounts of lithium batteries is the answer, you haven't looked at the fundamentals. Batteries are about energy storage, and energy still has to be generated somehow. Lithium is a metal, and all metals have to be mined. All that production capacity for batteries drives the price much lower, while the countries who have the mineral reserves can price gouge for their scarce resources.

Let's imagine that the gulf states move from oil to solar, because they're hot desert countries with very little cloud cover. Let's imagine that China produces all those solar panels, and also fulfils its ambitions to become one of the world's top lithium exporters, to rival Chile, who are currently number one.

Wealth is going to continue to flow to the gulf states, because we're still wedded to petroleum products. Nobody has yet come up with a realistic way of moving huge container ships, aeroplanes, freight trains and heavy goods vehicles, without fuel oil, kerosene and diesel. Most industrial plant used in mining runs on diesel. Crude oil is still the grease on the wheels of industry.

Automotive transport is a disproportionately high energy user in the USA because it's a wealthy country where almost every household has a car. In China, only 13% of the population have a car. Electric self-driving cars might be a big deal in the land of the free, but the 320 million people in the USA just can't compare to China's 1,360 million.

The bulk of what's going on in the tech world at the moment is silly toys for silly boys. Yes, the achievements of the SpaceX project are incredible. Yes, electric vehicles appear to go some way towards addressing climate change. However, it's an absolute piss in the ocean for most people on the planet.

I'm not even that worried about the rise of the robots, and automation. The main problem we've got is the social disruption. For sure, things like Uber seem to deliver a great advancement for people who are already wealthy. As a rich city dweller, being able to have a "private driver" (to borrow from Uber's tagline) feels like the promised future has arrived. In fact, what's happening is that a load of cab drivers who invested a lot in their local 'knowledge' and fleet of vehicles are now on the scrap heap. Uber attracts immigrants who can raise the money to buy a Toyota Prius, and are prepared to accept appalling working conditions.

For every person's livelihood robbed by technological 'advancement', a whole family is put into an economically precarious position. What are all London's black cab drivers going to do, with their investment in their vehicles and the approximately 3 years it took them to memorise 125,000 points of interest?

It seems logical and rational that people should adapt to change as quickly as they can, because hesitation will only leave them further behind. However, people don't tend to like it very much when the rug is pulled out from under their feet. People tend to dig their heels in, complain and protest, when their comfort zone is threatened.

From weaving looms to agricultural mechanisation, the peasants have been deeply unhappy with technological advancements. For hundreds of years, people have wrung their hands about the proletariat being left idle, while the machines till the fields and make our clothes. Clearly, the workforce has adapted. New types of jobs have been created. We have seen the rise and rise of the service sector, and entertainment.

You would have thought that people would be happy. We have low mortality rates, and we no longer have to work in the blazing heat and pouring rain, out in the fields, or in the choking smog of the industrial towns. We sit in our air-conditioned offices, moving a mouse around and tapping on a keyboard. These should be halcyon days.

However, we have failed to stem the flow of information and imagery of the excesses of the wealthiest 1% flaunting their money on the world stage.

We can't help but compare ourselves with others, and most of our media is obsessed with the super-rich. The idea of a jet-set lifestyle, with limousine transport is part of what makes Uber so successful. We have been promised a better life for so long, but yet we are stuck with the drudgery of menial jobs. Suddenly we too can be chauffeur driven around. However, we forget that we are living in a tiny bubble.

The very vast majority are still living absolutely shit lives of grinding poverty. While wage increases at the bottom of the food chain look very good in percentage terms, they really don't measure up to the increased expectations of those people who are being paid marginally more. Also, there is little data to suggest that increasing somebody's salary from $1 a day to $2 a day is transformative to their quality of life.

Nearly 50% of the world's population uses the Internet, and so implicitly, those people expect to soon have a helicopter, a superyacht, a private jet and an idyllic desert island. These are the images that we see every day. This is what we're promised. I can follow Kim Kardashian on Instagram, just like I can follow my mate Fred Bloggs from down the road. It takes one swipe of my finger on my smartphone to compare myself with the top 0.1% of the population, just the same as it does to compare myself with the 99.9%.

I'm not given to comparing myself with the billions of other Internet users. Looking at Twitter is depressing. Guess what? Everybody's got a mum. Everybody's got cats & babies. Everybody's got the same worries about money, relationships and how attractive their body is. Everybody blogs. Everybody photographs. We're all just so much meat in the mincer.

There is a bit of us that needs to feel special and unique and different. "Big data" doesn't care that you're special, unique and different. Technology says that you're just one of billions of users. You're just one pair of eyeballs in a sea of marketing opportunities. Tech is a numbers game. You're a statistically negligible number.

As our communities have collapsed, and we have been driven into increasingly desperate lonely isolated lives, where our only connection with the world is through social networking, the war on our workplace rages on. The same technology that knows if you're engaging with advertising can be used to make sure that we're paying attention while we're working our jobs. Eye-tracking technology could easily be used to deduct money from your wages every time you stare out of the window, instead of focussing on your spreadsheets and email.

Technology is developing very fast, and the hype suggests that exponential growth is delivering all the things that we've been imagining for hundreds of years.

The truth, however, is that somebody still has to mine your lithium, install your solar panels, and actually permit the switch to be thrown to enable our robotic overlords.

What we're going to find is that even though the geeks might be right, people still don't like to end up standing around with their dick in their hands, looking like a total idiot. The message from the technologists seems to be "this is better, so you'd better get on with accepting the future" and "evolve or die".

It's been very frustrating as a technologist to be held back by dinosaurs who just don't 'get it'. It's been very frustrating to work with organisations that are extremely resistant to change. A lot of people who I meet in my job have 99 reasons why something won't work, and will be deliberately obstructive. In order to get anything done, I've had to become extremely resourceful about going round people who just want to protect their jobs.

There are more people than you think who are having a shitty time. There are all those people who society has been happy to leave festering in the "economically inactive" bucket. There are the vast majority, who are seen as a commodity pool, to be given zero hours contract McJobs on minimum wage. There are the jaded, disillusioned, demotivated and demoralised people who are educated and intelligent enough to see that the system's pretty crooked - the rich are getting richer and the poor are getting poorer - who are also bored zombies in their horrible office jobs.

The thumb screws are getting tightened on the working class, with austerity, benefit cuts, job insecurity, pay cuts in real terms, ever-increasing cost of living (i.e. food, housing, energy, transport) and every other thing that creates a death by a thousand cuts.

And why are the ordinary people suffering this low growth, high stress environment? So that we can have bank bailouts, corporate welfare and tax breaks for millionaires.

Yes, us technologists can imagine a utopian society of endless leisure time, self-driving electric cars and android servants, but we are very unlikely to get there while the bankers, oligarchs and politicians are attempting to feather their already plump nests.

Already, we see anger directed at gentrification. How long before the peasants march to Palo Alto with their pitchforks and burning torches, in order to lop off the heads of the plutocrats who say "let them eat Facebook likes"?

Tags: #computing #socialmedia

This is a story about empires...

Spammer used to have a simple definition: somebody who sends out millions of unsolicited emails. Now, the term has been somewhat corrupted to mean anybody who threatens to take eyeballs away from your little fiefdom.

Yes, you managed to install phpBB and get a discussion forum going, or maybe you moderate a subreddit. Well done. Gold star.

Everybody on the fucking Internet is competing for a bit of eyeball time. A personal blogger sharing their shit is no more of a spammer than yet another fucking subreddit or discussion forum. One Twitter user is indistinguishable from another. Everybody is just churning shit out into the ether, hoping to be heard, and hoping to engage in discussion.

When you examine the motive of people who cry "spammer" at every opportunity, you'll see that it's much akin to religious thought leaders who say you can't believe in any other gods apart from theirs. The whole point is to lock people into your little cult.

The internet is fair fucking game. If somebody finds more interesting content elsewhere, anybody who cries "spammer" to try and prevent people from leaving the little walled garden they have created, is just an absolute empire building idiot. Content is king.

For sure, bots that create links to stuff to try and drive up advert impressions and clickthroughs are the scourge of the earth, but all content creators are equals. In fact, the unpaid blogger is more likely to churn out quality content than the paid clickbaiter and the guardians of the forums, whose job it is to try and keep people marooned on the tiny islands in the sea of quality content.

The spam that isn't spam is "worthless noise" until somebody stumbles on it and decides it has value. All anybody can do is create high quality content and hope it one day gets discovered. Yes, it's spam and "noise" until a sufficient quantity of people engage with it, but that doesn't mean it's garbage... it's as equally valid as anybody else's contribution.

This is the great meritocracy of the Internet. Anybody can self-publish, and people aren't subject to the gatekeepers who make sure that only their chums make it into print.

Dance like nobody's watching? Yes. And also write like nobody's reading, and don't let anybody tell you you're a spammer.

In a way, the vast pools of users on sites like Facebook, Twitter and Reddit are somewhat contrary to the ethos of the Internet. Instead of each maintaining our own websites with our own content, we have given way to the era of the moderator and the administrator... little Hitlers who preside over their domains, cultivating their power base but contributing nothing of value.

It's really hard to get heard on the World Wide Web, but content is king and high quality content will always prevail over banal commercial tripe.

Yes, there's a war on ordinary netizens, with them being told that their content is boring and nobody cares. "Stop blogging and shut up. Nobody cares" people are told, with their dismal visitor numbers, while meanwhile some clickbait bullshit is being viewed millions of times.

Do not be dissuaded, I say. Through perseverance, the crap that only exists to capture our eyeballs for long enough to glance at an advert, will be the stuff that gets condemned to the dustbin of history, as the true spam.

Tags: #socialmedia #writing

This is a story about monarchy...

I lied about the monarchy thing, OK? Actually this is about search engine optimisation (SEO).

Do you want to know how you reach the top of Google search, so you appear on the first page when people are looking for you and your shit? Well, there used to be some neat ways to cheat the system, but now sadly, you're going to have to flex those fingers and get writing.

Google uses some things like meaningful domain names (thisismyshit.com is more meaningful than this-is-my-shit.co.xyz, for example) as well as well named pages, titles etc. Also, having links to your site from other highly ranked pages is also important.

However, some poor c**t has got to do the typing.

It's all well and good getting links to your site from other highly ranked pages, but who the hell wrote the crap that got those pages highly ranked in the first place? All the early-adopters of the web built pages packed full of actual meaningful shit, and then Google indexed those pages.

Now, we have the rise of the link-building bots and the Search Engine Optimisation (SEO) specialists. There are an army of fucktards out there, posting comments on blogs that are just links, as well as every other scam to get Google to increase the search rank of their client's sites.

I'm not sure if you've found this, but sometimes when you're searching for stuff, you find a lot of sites that are nothing but meaningless tosh. This especially happens when you're looking to buy something and you're putting quite a specific technical search term into the box. You're inundated with fucking content aggregation sites that add absolutely nothing to your life and in fact detract from your entire search for meaningful content.

You might not see it, but there's a massive scrap going on in the digital realm for your eyeballs. Even though you're only worth a few tens of dollars each year to advertisers, when you scale that over billions of freetards, there's quite a lot of profit to be made. Facebook is absolutely wiping the floor with the competition. We are all heavily wedded to social media for our daily fix of baby pictures and Facebragging.

How do you compete in this sea of noise?

Writing a witty webcomic or doing some hilarious web videos is a terrible idea. The fact of the matter is that the written word is still the most indexable thing for search. How does anybody's first foray onto the interweb begin? Normally a Google search is the way that that vast untapped market of digitally naïve people are stumbling into the technological future. If you write stuff - on a regular website - at least you know it's discoverable by search.

Facebook and Twitter are utter bastards. It's very unlikely that your witty posts and tweets will ever see the light of day. Facebook and Twitter are walled gardens. The business model of the dominant social media brands is to keep you locked in through your investment in their platform, and the fact that all your friends are similarly locked in.

However, the vast quantity of user-generated content has to see the light of day sometime. Even the administrators of hugely popular Facebook pages are going to wonder why they're not getting particularly rich, but Facebook makes a brilliant rake from their creative endeavours.

Twitter is utter shite. You might have thousands, tens of thousands, hundreds of thousands and even millions of Twitter followers. What fucking difference does it make? Is anybody actually getting heard or discovered through Twitter? No.

The established players are hoovering up your creative output, storing it, and hiding it where nobody can see it.

There's no denying the impact that can be made by publicly publishing the output of your endeavours in plain text on the open web, where the search engines can make it available to billions of people. Raw words are searchable. Your written content will be discoverable to the whole of humanity.

Don't fall into the trap of throwaway videos. Write. And write some more.

Tags: #writing #socialmedia

This is a story about admiration...

Imitation is the most sincere form of flattery, we're told. I'm sure it's also a way to make somebody feel self conscious as hell, and maybe even feel great pressure to live up to expectations. People looking to you for inspiration, guidance and direction in their lives: it's a lot of responsibility. Thankfully I don't have that problem, being a complete loser.

While I haven't lifted a life plan straight out of any of my friends' lives, I've certainly borrowed parts of their life that I admire. The easiest thing to do is try and clone something of their digital persona. If they write a blog, you write a blog. If they tweet, you tweet. You read what they read, and try to understand where they're coming from when they make certain intellectual and emotional points: you try and empathise.

If you spend a bunch of time with a person, at school, at work, online, you start to get a sense of who they are, superficially. If you're a relatively sponge-like character like I am, you soak up mannerisms, certain phrases and even accents and colloquialisms. In a way, if you speak like a person, you start to think like them.

Well that got real creepy real quick, didn't it?

I was supposed to be writing a blog post to reassure some of my friends that they're not responsible for me. I was supposed to be writing to say that I'm sorry if it was all a bit too personal, when I alluded to how important your influence has been in helping me discover some of the pieces that make up my personality. However, it's all come out a bit like: I wanna be like you.

If you don't have any role models, how are you supposed to figure out what you want to be and who you want to be? I think you can admire somebody and want to be like certain aspects of their personality and do things like they do, but you're still very much yourself.

When I think about the things that an admired friend has done, built, written, I don't think "I've got to do that too". Instead I think about what was good and interesting and useful and inspiring about what they did, and I try to emulate their passion and industriousness, by reverse-engineering what I imagine to be the process that led them to arrive at their achievements.

Friends who are musically talented have not led me to learning the piano or the guitar. Instead I've looked at their passion for music and tried to understand how the pursuit of music became a passion, and not a skill simply to be acquired through practice and repetition. Sure, you can become good at something purely by imitating somebody. You can learn to play the guitar like Jimi Hendrix, including imitations of all his mistakes, but do you really feel the way that Hendrix felt when you play, or are you merely miming the actions?

There's no point in turning yourself into a best-guess clone of somebody, just because you like and admire them. There's no happiness or salvation to be found in learning to look and act like somebody, unless you wanted to be a professional impersonator. Instead, if you think somebody looks passionate and fulfilled by something, you've gotta understand the dynamic that's driving that.

Life can also throw some weird curveballs. Like, I didn't get the whole social networking thing. When I heard an old schoolfriend was developing a social networking platform, I was like "what's the point?". Then I got into kitesurfing, and through kitesurfing I got into discussion forums, and discussion forums are mostly built on phpBB, which is a social networking platform. Social networking inadvertently changed my life for the better, but if I'd tried to involve myself in the world that my friend was passionate about it, I would have been lost until I saw the value through my own experiences.

Now, when somebody tells me their social business model is like an existing business model, but social, I'm like "so you have a comments section and people can click a button to tweet your shit, right?" and they're like, no, it's also a community, and I'm like "so you have a popup that asks you to fill in your email address so you can spam them?" and they're like, yeah, pretty much that.

Through the clouds of the bullshitters who don't really get it. Through all the swarms of "me too" idiots who are trying to hit all the buzzwords, it's passion and a depth of experience and knowledge that really shines through. I can be cynical as hell with my friends, but I know that I simply don't get the things that they're passionate about, until I do, and then I neatly slot them into my worldview.

It might look like I'm patchwork quilt of stolen ideas, borrowed personality traits and copycat behaviours, but I still make everything my own because I too have grown to see the value in the things that my friends have opened my eyes to.

I apologise if the hero worship is an unwanted pressure, or makes you feel uncomfortable. I'm sorry about where our worlds collide and I might directly or indirectly make reference to your influence on me and the stuff I'm doing. For sure I'm doing a bunch of figuring out who the hell I am and what makes me tick, and that's meant revisiting everything since childhood. It might be a bit cringeworthy, but maybe I'll get somewhere.

Anyway, I hope I don't make you feel too self conscious, and I hope that your involvement in my story has not been unwanted.

Thanks.

Tags: #friends #socialmedia

This is a story about being in touch with your feminine side...

When I was a pre-pubescent boy, I read a book by Judy Blume about girls getting their period and having their first kiss with a boy. Before you boil over into a fit of inexplicable anger (as women are prone to do because they're completely ruled by their emotions) I'm not actually saying I know what it's like to menstruate, have boobs and to carry a baby inside me for 9 months and deliver it into the world through my vagina.

My education and upbringing was pretty heavy on the whole sex-ed thing. My sister was born when I was 10 years old, and so I clearly remember her birth and my Mum's pregnancy. My teacher at school was pregnant when we were being shown childbirth videos, and the schools in Oxford are actually pretty progressive. We were taught about the reproductive cycle in the first year that I went to middle school, when I was 9 years old.

Of course, I will never have the first-hand experience of having my cervix dilated by the large head of my child, to the point that it tears, and other painful sounding childbirth related stuff. I know that I would get yelled at with hormonal illogical female rage, if I was to suggest that other stuff that's happened to me has been painful. The muscle on the front of my calf was sliced in half, severing 4 tendons. The hospital in Oxford kept me for 3 days to re-stabilise my kidneys - no painkillers - and then sent me back home to London for the operation 2 days later. My whole journey on the train and across the capital was done without crutches or pain relief. My bandages were soaked with blood. I'm sure those 5 days where my calf had a muscle that was sliced in two down to the bone would give me no capacity to imagine having my vagina ripped to bits by a baby though.

I genuinely don't want to insult mothers. You're right, I'll never know what it's like to have a bad back from carrying round all that weight of a baby bulge for 9 months. I'll never know what it's like to have my internal organs being squished by the life growing inside me. I'll never know what it's like to be woken up by my unborn child kicking. I'll never know.

If you think I'm being flippant or sarcastic, I'm sorry, but I'm actually being genuine. I've often given consideration to the things I'll never know.

What man hasn't given consideration to how much fun they might have, if they got to swap bodies with a woman for the day. Of course, we'd like to play with our tits, but we're also fascinated to know what it feels like for a girl. There's a <blush> slightly kinky element. What does it feel like to be penetrated? Are multiple orgasms as good as they sound? Errr... did I just say that? Moving swiftly on.

Yeah, it's pretty shameful to admit this stuff, but I've made it my mission to vicariously experience what I can of the feminine. I don't think I'm one of those men who thinks that they're a woman who got born into a guy's body. I've just made it a goal in life to empathise. Empathise with everybody. Including the opposite sex.

When I was a teenager I read female erotic fiction. I tried to get into the mind of what women want. I tried to learn how to be a generous lover, so that I could please my girlfriends. I put a lot of effort into my 'research' and I have to say, I got a big kick out of it. However, I read an article recently where the author - a woman - was actually offended by how much of an ego boost guys get by knowing they've moved the Earth for their lover. Well, guess what? That's been added to the long list of considerations too.

So am I painting this picture of me as some sort of perfect guy? No. Don't be ridiculous. What I'm saying is that I'm an information gatherer, and I was born as a sensitive little soul who takes in a lot of what people say, how they feel and whatever I can divine from the media I have consumed. I guess I figured out from an early age that I wasn't going to learn everything I needed to know from pornographic magazines and videos.

It's laughable isn't it, to say that I empathise with women, mothers. and it's actually not true, I don't. I try to, but of course I fail on so many levels. You can't possibly know how much you don't know. Dunning-Kruger effect. Blah blah blah!

But, if you can have a tomboy, can you not also have a tamgirl?

I remember when a friend was talking about her hen do. I enthusiastically gushed "OMG! When is it?" without thinking that I would not actually be invited. I just kinda assumed that I would be. It was a strange situation, because she was a "one of the lads" kind of girl, and I'm a "comfortable with my sexuality" type of guy, so the gender exclusion of the event didn't even register with me.

So, why have I taken a wordplay of Mumsnet, turning it into something that's supposed to sound like The Social Network? Well, because I'm jealous. I feel like I'm missing out on something.

My same friend who I mentioned regarding the hen do was at one time (I'm not sure if she still is) an active contributor on the Mumsnet forum. I actually met her on a forum to do with kitesurfing, many years before. We were both active forum contributors. In fact, I think we competed for the top spot, quite often.

Another friend, a wonderful geek girl whom I very much enjoy the pleasure of the company of, is also another active Mom social networker, who I think also frequents the pages of Mumsnet.

The blogosphere is heavily colonised by mommybloggers, looking for some kind of activity to connect with the world in a way that fits with the demands of family life. Family members eagerly devour every last detail of life of the youngest members of the clan, and will scour the pages of every social media source in order to gather any updates and juicy pictures of the cute little kids as they grow up. Blogging about your family life is a natural extension of that.

However, I imagine that having kids can be a fairly bleak and isolating existence at times. Just as being single can leave you left out from all those couples events - who's going to invite sad Dave to dinner on his own? That'd be weird! - so the stressed out mom who's had to spend all day with fractious children is going to be overlooked by friends who don't want their peaceful child-free existence shattered by the arrival of mountains of childrearing equipment and tantrum-prone toddlers disturbing the peace.

Yes, unless you have a good baby circle of other moms who have kids of a similar age, it's kinda hard for anybody to relate to the particular struggles that you're immediately facing, whether that be teething and nappy rash, or the defiant "NO!" phase as the loveable darlings assert their own personalities. Which of your friends understands that they need to remove all the sharp, swallowable and fragile ornaments from the low surfaces? That bowl of potpourri looks terribly decorative on the coffee table, but to a parent of a young child, that's just a choking hazard. The worlds are going to collide.

And so, sleep-deprived moms get isolated, as social lepers because they're no longer footloose and fancy free. Not only must the children travel with mom, but also the changing mat, clean nappies, wet wipes, sterilising equipment, bibs, blankets, toys, teething rings, potties, spare clothes, medicines, high chairs, carrycots, pushchairs and every other bit of parenting paraphernalia to keep the tiny tots clean, comfortable, fed and watered, in the hope that they'll smile and giggle, not cry.

I have no idea if an Internet forum can provide some of the camaraderie that is necessary to make things seem a little less desperate, when Junior just won't go to sleep and he's driving you nuts with that noisy toy that grandma bought for him. I have no idea if getting together online, as moms who've been through it all too - they know all the shit that you're going through - in some way makes getting through the day a little easier.

I know that I miss my time being a top contributor on a forum. I know that I miss those familiar nicknames. I know that I miss the purpose and routine that it gave my life, trying to read absolutely everything, and make comments in the most active threads. I miss those virtual friends, who actually turned out not to be virtual at all. Some of the best friends I have, I made through forums. Some of the best experiences of my life, were when a bunch of us nerdy Internet dwellers met up, in the evening for drinks, for weekend trips away, or for adventures around the world.

The gender-blind part of me thinks that I should sign up for Mumsnet and join in the discussion and debate, but something tells me that might not go down too well.

There is a considerable hole in my life, without an online community to belong to.

Tags: #friends #socialmedia #sex

This is a story about the looking glass...

What do you see when you peer into somebody's life through the prism of social media and the mask they wear at work? How well do you think you really know somebody, from the things that they choose to tell you, and from the side they choose to show to the public?

What do you know about me? Director of my own company, lucrative consultancy contract, flat on the river in central London, under 40, own hair, own teeth, no obvious disabilities. Brilliant! Perfect! Spiffing!

I don't even want to ham up the whole invisible disability thing. It's true, you can't see my depression, anxiety, bipolar. You can't see what my childhood was like. You can't see what struggles I've had in the past, to reach where I am today. You can't see my finances. You can't see my family pressures. You can't see the emotional baggage I'm trying to deal with. You don't even know what my daily existence is really like.

I'm not saying whether those things are good or bad, what I'm saying is that you're in no position to sit in judgement.

It's not a competition. It's not like I need to show you videos of me as a little boy, being sexually abused by my uncle [not that he did that] just to prove to you that I'm a worthy cause. How can anybody really say who is struggling and suffering more than somebody else? There is so much that is invisible, imperceptible.

There is no way to measure our distress, and to gauge who is worthy and who is being some kind of spoiled bratty person who should just shut the fuck up and go away. Count your blessings! Just be grateful for what you have! Look on the bright side! Cheer up! Chin up! etc. etc. ad nauseam.

Do you really want to take the chance of browbeating somebody and making them feel guilty for being desperately depressed and overwhelmed by their situation, until the moment that they take their own life? Is that really your preference, that people should just shut up and try to count their blessings, force their chin up and put on a mask of fake happiness, until they finally crack and they're gone?

Oh yes, isn't this so terribly melodramatic. Oh isn't it so terribly attention seeking. Oh wouldn't we all like to complain about our lives, and our lot in life, and our stress and the competing demands for our time and our money, and how emotionally and physically drained we are, and how we can barely cope. Oh me too, and you don't see me going on about it blah blah blah.

Well go on then.

Go on. I'm not stopping you. In fact, I encourage you to speak up if you're having a hard time and I will listen. If you're really at your wits end, I will find you and I'll make time for you. I know what it's like. A cry for help is a cry for help. Would you ignore a drowning man? Oh! It's just a cry for help! If he was serious about drowning he would have sunk to the bottom of the lake and be dead!

Cry wolf. YOU LEFT A LITTLE BOY WITH WOLVES FOR FUCK'S SAKE!

You know what it is, when people tell people with depression and crippling anxiety to shut up? It's bullying, plain and simple. People are being bullied into not talking about their distress. The bullies don't like attention being diverted from their narcissistic selves, so they bully people who are in genuine distress, using insulting terms like "melodramatic" and "attention seeker".

You wanna know what's attention seeking? Demanding that attention not be shown to those who are crying for help. Implicitly, by saying "don't look at them" you are saying "look at me". Yes, that's right, you're saying "don't look at that person who is yelling for help, look at me instead, aren't I fabulous?".

Guess what? You're not fabulous for having your shit together and no problems. If you're fabulous and have got your shit together, then try helping others who are less fortunate than yourself. What is Facebook and social media for? "I'm so pissed off because you're filling up my news feed with all your depressing stuff" = "make room for more selfies of me having a wonderful time".

When somebody is casting out for connections on social media, they have probably reached the limit of isolation. Social media is the last toehold that a person has in the world. They probably don't have friends, family and other healthy relationships that they can turn to in their hour of desperation. There's a reason why they're turning to social media, and it's not because they're an attention whore, looking for 'likes' on their shit.

It's rather tragic that I even have to explain this, and I know that the people who I have in mind when I write this have already switched off, because they're not tagged in a photo of them, smiling in the sunshine in their perfect fucking lives.

Is this whole essay based on jealousy of those who made smart life choices? Is this whole essay ignoring the fact that there are starving African children? READ IT AGAIN YOU FUCKING A-HOLES.

Tags: #depression #suicide #mentalhealth #socialmedia

This is a story about dream jobs...

Why aren't nurses who work in geriatric care the best paid people on the planet? When humans are old and shrivelled up, senile, incontinent and are simply an inconvenience, getting in the way of children receiving their inheritance, geriatric nurses are there mopping up the poop and vomit, and generally trying to ease the suffering and discomfort of the age-ravaged creatures who are long past their sell-by date. On the face of it, palliative care seems a thankless task, and the low pay would certainly back that up.

But what about nursery nurses and nannies? These people also mop up the shit and puke of those who can't look after themselves, but the tiny tots that they care for are all cute and brand new. People who work in childcare are similarly badly paid, but maybe that's because it's supposedly fun and rewarding, playing with children all day.

How can this be? How can it be the case that somebody who looks after those who are dying gets paid badly, but then so is a person who looks after those who have their whole lives ahead of them?

Perhaps it's the case that anybody who deals with human waste is badly paid. Certainly when we examine the remuneration of garbage collectors and cleaners, we find that these people who scrub human stains from the world, are very badly paid. The people who unblock sewers and those who work in sanitation are hardly big earners, and might in fact be in a similar pay bracket to the people who look after children and old people.

You would have thought that having to deal with dirt, grime, death and bodily fluids would carry a pay premium that would see the people I just mentioned, amongst the highest paid there are, but this is not the case at all.

Hang on though! What about musicians, poets and writers? Sure, there are a handful of successful individuals who are paid mind-bogglingly humongous sums for the art that they create, but the very vast majority of people who have chosen music and wordcraft as their profession, will find themselves very poor indeed. Think how many struggling writers there are. Think how many people there are who play in bands, but barely earn a single cent for their trouble. How many people reciting wonderful poetry are able to call it a well paid profession?

So if writers and musicians are badly paid too, but they don't have to deal with bodily fluids and rotting trash, then what exactly is the common link?

Do you think it's time spent studying? Do you think it's qualifications? Well, many musicians will have spent tens, if not hundreds of thousands of hours mastering their instruments. Music theory is not trivial. Music theory and harmonics are governed by discrete mathematical rules. Can you really say that a corporate lawyer or accountant is more qualified than somebody who has dedicated their life to music? Of course not.

So what is it? What is the rule that decides whether you will be well paid, or you will struggle to make ends meet?

Well, my theory is that the more alien and dehumanising your job is, the more you will be paid. Humans have caring and nurturing instincts built into them. We will naturally feel sympathy for those in discomfort and pain, and we will want to help if we can. Humans have a dislike for waste and mess, and we will want to keep things clean and ordered. We have evolved the instinct to not live in piles of our own filth. We have even evolved the social instinct to create art that binds us together. Whether it's trancelike-state inducing beats and chants, paintings on cave walls, or the telling of stories that are our very earliest form of preserving our history, myths and legends. It's human to want to perform, to sing, to entertain.

What innocent young child really can imagine that they would want to grow up and get a job massaging numbers in spreadsheets or editing the minutiæ of legal contracts? What the fuck does your bullshit job even entail? What the fuck is it going to say on your motherfucking gravestone? How the fuck would you even go about explaining what you do to your grandmother?

And so, we now have an army of the living dead who are, in the words of David Bolchover, switched off, zoned out. This is the shocking truth about office life. Nobody gives two fucks about their job or their employer. There is no job satisfaction. The jobs are alien, dehumanising.

What do these armies of disillusioned people do all day? Well, they read and they listen to music. Some of the most cultured art patrons that we are lucky enough to have in the world, are just bored people sat at their desks with glazed eyes, wondering what they're going to have for lunch.

But then what? What happens next?

Well, these people start dreaming about becoming musicians, writers, artists, poets and pursuing all manner of things that will connect them with the aesthetic and creative elements that their bullshit daily humdrum gives them precisely fuck all of.

What even is a journalist? Well, the clue's in the name: journalist. As in day. As in somebody who writes a journal every day. That's all it is. That's all it takes to be a writer. You don't have to be qualified to be a writer. Just write. Every day.

There's a myth that you can't do anything without studying, that has been perpetuated by the professions. It's true that you can't become a lawyer or an accountant without studying, but those are bullshit jobs with bullshit professional bodies whose job it is to limit how many people enter the profession every year, in order to maintain false scarcity and prop up their salaries.

It's utter bullshit. We don't need any lawyers & accountants. Without builders, there are no houses. Without farmers and fishermen, there is no food. Without weavers and seamstresses there are no clothes. Without lumberjacks and miners, there is no wood and coal to keep ourselves warm and to cook our meals. Everything else is just intellectual masturbation. Unnecessary bullshit made up jobs that add nothing of value.

So, as people are realising that the fact that they didn't go to an Oxbridge university to study English, or at least attend a creative writing course, but yet they can still write a blog and entertain their friends and family on Facebook and Twitter, the value of journalists has been completely eroded.

Yes, it's a shame that The Guardian and The Observer newspapers are going down the shitter, whether they add a paywall or not. Yes it's a shame that a lot of friends and people who I know, who are extremely talented and have dedicated their whole lives to the pursuit of journalism and writing careers, are finding that there's just no way that they're ever going to earn a decent salary doing what they love.

And that's just it. That's the kicker. That's the real kick in the teeth. As soon as you do something you love, you'll find there's no money in it. We all want to be footballers, singers, food critics, cinema critics, writers, journalists, poets and every other job where you fuck about doing nothing more than entertaining, informing, educating, inspiring.

We all love the thrill of the limelight. We all love dressing up. We all love exotic locations. We all love to seek new sensations. We all love to meet interesting people. We all love to talk and write about what we're passionate about. We all love to make art that expresses our deeply felt human emotions that can't be articulated using the blunt instruments of words.

If you do what you love and it's necessary, like nursing, then you'll be paid just enough to survive. If you do what you love and it's unnecessary, like art, then you'll not be paid anything at all. It's a race to the bottom. We can all stick a paintbrush on a piece of paper and produce something passably artistic.

The arts used to be the preserve of the aristocracy, but with the democratisation of the arts through the digital medium, my crude drawing of a penis can be reproduced infinitely many times across every computer screen on the planet. I can write a library full of books, and they're all immediately in print and available to be read by anybody, at any time, for free, because of the limitless power of the digital printing press that is the internet. Why the fuck would anybody pay anything for art anymore?

Of course, scarcity still has value, and a few super-high profile artists will continue to produce original artworks in the form of paint on canvas, art installations and live performances. These artists are the courtiers in the entourage of the plutocracy. You have about as much chance of becoming one of these people as you have of being struck by an asteroid, twice.

As the global recession deepens, the amount of people who are able to just about scrape a living as a freelance writer or a busker will drop away to nothing, and the arts will once again be the preserve of the sons & daughters of the very wealthiest, who have the monetary means to pursue things which society largely deems worthless.

The Huffington Post has shown the future for journalism, where an army of bloggers are leveraged to provide the same kind of re-hashed reporting of the stories that are churned out by a handful of news agencies who are still able to have people on the ground. Your dreams of being a war correspondent are over. Even your dreams of being a lifestyle blogger are looking pretty hopeless.

There is a vast oversupply of opinion and wordcraft and music and art and everything else that's fun to create. There is no longer any room to do something you love. As soon as you derive any kind of job satisfaction, that's going to be the last pay rise you ever get.

Don't you get it? It's a race to the bottom. See you there!

Tags: #writing #socialmedia #capitalism #career