This is a story about monarchy...

I lied about the monarchy thing, OK? Actually this is about search engine optimisation (SEO).

Do you want to know how you reach the top of Google search, so you appear on the first page when people are looking for you and your shit? Well, there used to be some neat ways to cheat the system, but now sadly, you're going to have to flex those fingers and get writing.

Google uses some things like meaningful domain names (thisismyshit.com is more meaningful than this-is-my-shit.co.xyz, for example) as well as well named pages, titles etc. Also, having links to your site from other highly ranked pages is also important.

However, some poor c**t has got to do the typing.

It's all well and good getting links to your site from other highly ranked pages, but who the hell wrote the crap that got those pages highly ranked in the first place? All the early-adopters of the web built pages packed full of actual meaningful shit, and then Google indexed those pages.

Now, we have the rise of the link-building bots and the Search Engine Optimisation (SEO) specialists. There are an army of fucktards out there, posting comments on blogs that are just links, as well as every other scam to get Google to increase the search rank of their client's sites.

I'm not sure if you've found this, but sometimes when you're searching for stuff, you find a lot of sites that are nothing but meaningless tosh. This especially happens when you're looking to buy something and you're putting quite a specific technical search term into the box. You're inundated with fucking content aggregation sites that add absolutely nothing to your life and in fact detract from your entire search for meaningful content.

You might not see it, but there's a massive scrap going on in the digital realm for your eyeballs. Even though you're only worth a few tens of dollars each year to advertisers, when you scale that over billions of freetards, there's quite a lot of profit to be made. Facebook is absolutely wiping the floor with the competition. We are all heavily wedded to social media for our daily fix of baby pictures and Facebragging.

How do you compete in this sea of noise?

Writing a witty webcomic or doing some hilarious web videos is a terrible idea. The fact of the matter is that the written word is still the most indexable thing for search. How does anybody's first foray onto the interweb begin? Normally a Google search is the way that that vast untapped market of digitally naïve people are stumbling into the technological future. If you write stuff - on a regular website - at least you know it's discoverable by search.

Facebook and Twitter are utter bastards. It's very unlikely that your witty posts and tweets will ever see the light of day. Facebook and Twitter are walled gardens. The business model of the dominant social media brands is to keep you locked in through your investment in their platform, and the fact that all your friends are similarly locked in.

However, the vast quantity of user-generated content has to see the light of day sometime. Even the administrators of hugely popular Facebook pages are going to wonder why they're not getting particularly rich, but Facebook makes a brilliant rake from their creative endeavours.

Twitter is utter shite. You might have thousands, tens of thousands, hundreds of thousands and even millions of Twitter followers. What fucking difference does it make? Is anybody actually getting heard or discovered through Twitter? No.

The established players are hoovering up your creative output, storing it, and hiding it where nobody can see it.

There's no denying the impact that can be made by publicly publishing the output of your endeavours in plain text on the open web, where the search engines can make it available to billions of people. Raw words are searchable. Your written content will be discoverable to the whole of humanity.

Don't fall into the trap of throwaway videos. Write. And write some more.

Tags: #writing #socialmedia