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The Internet is a massive dick. Part military network and part academic collaboration tool, our beloved 'net is now mostly pornography, pirate movies & music, clickbait bullshit and advertising. Also, photos of your dog, cat and/or baby.

Copy and paste this to your Facebook wall for the next hour. 99% of people won't do it because they're evil and stupid and they want kittens to die. You have to copy and paste. No sharing!

Why do we have to suffer the endless hoaxes?

If you were a deadly disease, what kind of deadly disease would you be? If you were a Game of Thrones character, which Game of Thrones character would you be? If you were an Internet quiz type thing, which Internet quiz type thing would you be?

Millions of people, bored at work, are momentarily entertained by vapid bullshit, designed to bring eyeballs to advertisers' content. Our entire culture is being reshaped, not by the little dopamine hit we get every time somebody 'likes' our selfie on Facebook or Instagram, but by advertising revenue.

Newspapers The Guardian and The Observer are held in trust, so that they are free from commercial and political interference, but they are facing commercial difficulties, attempting to adjust to a changing readership. If those newspapers fail, we will have almost no free press. Our beloved BBC is politically influenced, established under a Royal Charter, which effectively makes it a mouthpiece of Her Majesty The Queen.

In our world of clicks, high quality journalism is under threat. Can you imagine BuzzFeed breaking important news stories to the world? Are the editors interested in anything other than the number of readers? Can success only be measured in terms of website visitors?

Our best writers are turning their content creation talents into a psychological game of cat and mouse: who can come up with new viral bullshit to suck in the punters?

Facebook allows us to hone our skills, but Facebook hides most of the statistics from us. Only Facebook knows how many people looked at that photo of your cat, but decided not to give it a thumbs up. Facebook is a private proving ground, where you are microblogging, and you are also learning what kind of content is popular. You're being trained to be yet another BuzzFeed writer.

The rise of user-generated content, blogging, microblogging and social media, is a good thing, but what kind of cultural legacy are we leaving, if everything we consume and create is simply a momentary distraction from our boring jobs? The Internet canon is so heavily influenced by the commercial interests of the advertising industry, that vast swathes of content are locked up in walled gardens or drowned out by the deafening noise of clickbait articles.

Growth hacking is an ever-present temptation, but we can't all sit idle, earning money from the clicks on adverts. Somebody, somewhere, has to generate some real content, and I've really seen enough of other people's children.

Bullshit boring jobs, doing pointless work that's of no value to anybody, is a barrier to the age of leisure, but we're going to need a lot of books, films, computer games and music, to entertain ourselves when we're no longer typing made-up numbers into a spreadsheet, in order to get a mouldy crust of bread.

We're not ready for the age of leisure yet, because there aren't enough Netflix box sets to binge on.

We need to move from an economy that's based on persuading people to buy consumer goods that we don't need, to an economy that rewards people for creative contributions to society, that inform, educate and entertain. Art is a hobby for the rich and privileged. We should all have the opportunity to be a film director, actor, scriptwriter, poet, painter, potter, chef or whatever we want, as long as it adds value to the lives of others.

Measuring value in monetary terms is disingenuous, because money is a token that represents value created by somebody. Somebody had to shepherd the sheep. Somebody had to grow the corn. Somebody had to make the bricks. Money is simply more convenient than barter, because it's really hard to swap a fraction of your house for something you need.

Measuring value in terms of the number of people who viewed your content, is also disingenuous, because it creates an incentive to make something popular not valuable. Free pirate movies are always going to be popular, so the only people who can make art are those who can afford to have it stolen. Movies are made to sell merchandise. Movies are full of product placement. Is that what we want human society to be all about: packaging up the natural world and selling it back to us?

I might sound like a hippy tree-hugger, but it makes me really angry that I have to waste my creative talents, as well as polluting the planet, travelling to get to a pointless job in a pointless building, just so we can all buy more crap that we don't need.

Why can't my job be reading books, watching films and listening to music? In my leisure time I'll write, make movies and compose music. The value that is created is the fantastic stuff that keeps us interested, making life wonderful and enjoyable.

In my utopian society, we won't need more roads, railways and runways. In my utopian society we won't need to take pointless journeys to get to work and for business meetings. In my utopian society, we'll all have much more time to educate our children and get them interested in the world around us.

We already have the agricultural machinery and high-yield farming techniques to feed humanity. We already have the healthcare infrastructure to care for our sick and dying. We already have an adequate transport network to allow us to occasionally visit distant relatives. We already have enough laws, courts, policemen, jails and other mechanisms to protect ourselves from anybody who wants to take more than their fair share.

The idea that people wouldn't do any work if they didn't get paid to do it, is disingenuous. Nurses, teachers and fruit-pickers are paid appallingly, compared with middle managers who do nothing except waste precious resources. Do you suppose that doctors only save lives because they're well paid to do it? Do you imagine that a farmer begrudges the people who share the harvest?

There are roles that are useful and necessary and these are rewarding in their own right. Most 'work' is not necessary, useful or rewarding. Humanity and our planet of finite resources, would benefit a great deal by no longer mandating that we all do pointless make-work.

In my utopia, there would be jobs that you're allowed to do if you want to do them and you're good enough. I'm sure there would be no shortage of applicants, because those people would be respected and admired for their contribution to society. Our gratitude is a much more valuable currency, than useless rectangles of paper and circles of metal: money.

In my utopia, there would be plenty to watch, read and listen to, because creativity would rein supreme. Art would be democratised.

In my utopia, there would be people who smoked cannabis, played computer games and never left the house, but they wouldn't have to suffer the indignity of being told they're lazy useless bums. Simply being part of society is enough of a contribution. Better to be at home relaxing, than clogging up our transport network, going to a job that you hate that contributes nothing to humanity and wastes precious resources.

In my utopia, autobiographies wouldn't be about boring old men who achieved nothing in their lives apart from presiding over untold human misery.

In my utopia, a writer isn't somebody who writes BuzzFeed articles in order to scrape together enough of a pittance to survive.

Tags: #writing #socialmedia #computing