This is a story about being a scapegoat...

There's one simple rule to follow in life: don't be an arsehole. If you're bully, criticising, undermining and generally destroying somebody's character, you're an arsehole. People are basically good. Billion dollar companies like eBay have been built on positive not negative stereotypes.

If you assume that everybody is out to rob you, hurt you. If you assume that everybody is bad and you're the only good person on the planet, and treat people according to this negative worldview, then you're going to be isolated and lonely.

It's important to listen to somebody's story, and consider all things with an open mind. There is no shorthand for somebody's life. You can't just hear one negative label and think "yeah yeah yeah, I know the rest". You know absolutely nothing about a person.

I've been advised by mental health professionals, psychologists and amateur psychologists to avoid labelling myself. However, creativity loves constraints, so I have labelled myself and I'm owning that label while I tell that story, knowing that it will be strongly emotive.

My dad joked that we should name our black & white cat "Ginger" because it would challenge people. It would literally blow people's minds. People would fly into an irrational rage, just because a black & white cat was named "Ginger". Yes, some people are so brainwashed, that they feel pure terror and anxiety at the smallest thing that doesn't meet their expectations of conformity.

We are very programmed to conform. We are groomed, massaged, browbeaten, into a kind of group conformity. Kids in school and adults at work are a lot easier to deal with as one homogenous blob, a sea of blank grey faces, rather than a bunch of individual humans. It's much easier to command & control if there is groupthink and uniformity.

Bizarrely, I hankered after some conformity in my life. I wished that my parents were married, I wished that my Dad was into football like the other Dads, I wanted to wear the right trainers and tie my school tie in the 'correct' way, rather than the way that an adult would wear a tie.

Subcultural phenomena are immensely important as a means of indicating to people that you belong to their tribe. Wearing the right clothes and having an interest in the right things makes the difference between an easy life, or a life as a weirdo, an outsider, a spare part, an alien.

You might not understand why something's so important to somebody, but they do. They understand the difference it makes to their daily life, being singled out as 'different'. They have to deal with the daily consequences of being marked out as not belonging to the clan. Not wearing the right tartan, so to speak.

If you are forced to be trapped into a place where you don't belong, or you're not accepted into the group, to the community. If there is constant friction, resistance, then you have to find survival strategies.

I'm very good at zoning out, putting myself into a trance-like state. I can transport myself to another time, another place. I can transcend my body and just wait it out. If you think I'm impatient you couldn't be more wrong. I'm probably one of the most patient people you'll ever meet.

I had such a good grasp of time at school that one of my party tricks - that gained me a little oddball popularity - was being able to count down 5... 4... 3... 2... 1... and then the school bell would ring. I had a natural sense of good timing, given how important the end of school was in my life.

My entire soul yearned for the brief freedom from the bullies that came after school, at weekends and during holidays. The entire structure of my personality was reshaped by time, the clock, the timetable.

I would be down all termtime, and then I would go absolutely bezerk during holidays, trying to pack all that missing fun into those short periods. I would be very tired and lethargic and not enjoy very much of anything during termtime. I would be sad and crying about the bullying. Then, when the holidays arrived, I would hardly sleep, get ridiculously overexcited to have been released from the chains of relentless bullying, and I would launch myself at things with unbelievable enthusiasm and energy, because I knew that the holidays were short.

You might say that I'd be depressed for 6 or 7 weeks at a time, and then hypomanic for 1 or 2 weeks. Yeah, you could say that there were two extremes in my life. You could say that for 13 years there were two poles in my daily existence. You might say that my entire time at school, I had to be very bi-polar, because of the enforced structure of my life. It was the only way I could survive.

When I started work, I was 3 or 4 years younger than everybody else in the company. I was 17 years old and doing a graduate job for BAe Systems. The graduates tolerated me, but I was just a schoolkid to them. I hadn't yet been to University or done much growing up, so I was immature and obviously, I was a bit weird.

Sure, I made friends, but I was always a bit of an oddball. I was always doing something embarrassing or stupid, because I was going through the transition from childhood to adulthood. I was doing the growing up that my peers all did together at University. I made the mistake of accepting every drink that was bought for me, including the 'dirty pint' that I was tricked into drinking and throwing up in front of my colleagues, for example.

Time is the only thing that can change things. There is no short cut to growing up. Yes I was mature for my age in some ways, and I had to fight against ageism, but I also made mistakes that were purely down to immaturity. The best thing I could do was to sit tight and wait until my face matched my experience. I was never taken seriously when I was younger.

Respecting your elders is a mistake in technology, computing, IT, software. If you always do what you always did, you'll always get what you always got. Technology is disruptive, it's innovative, it's fast-paced and ever-changing. You can learn as much from the 'script kiddies' as you can from the key-man-dependency 'oracle' type character who think's he or she is the font of all knowledge.

Technology is truly meritocratic. I really don't care how many years you've worked in software. How many websites and apps have you made? How many users have used your software? How many trillions of dollars has your software processed? Those are the objective measures, obviously.

The grass roots are taking hold. The pyramid is starting to look like it's built on shaky foundations. The bullied kids, who spent all their time on computers as a form of escapism, are now running your company. You might think that because you did an MBA at some business school and were generally academically bright, that you command & control your company from the boardroom, where you puff out your chest and feel terribly important. You're wrong.

The thing about old companies is that they do things in old fashioned ways. They are not modernising fast enough, because of all the gatekeepers and people who have an over-inflated view of their self importance. Customers pretty much care about only two things: price and quality. Brand recognition is a function of consistent quality over many years of using a product or service. People won't stay loyal to a company forever, if they're getting inferior quality or paying over the market rate.

Challengers are offering innovative products, higher quality at a cheaper price. When it comes to technology, the challengers are offering a delightful user experience, rather than just the bare minimum for an older company to remain competitive. Old companies are all about cost cutting and keeping costs low. New companies are all about investment and offering something that puts them head & shoulders above the competition. New companies can't rely on a monopoly, so they have to try harder.

We live in a highly regulated world, so there's no risk associated with switching to a different product or service. They all have to adhere to the same standards, and they're all underwritten by the same guarantees. You have the same consumer rights, whether you've bought a product from an old company or a new company. You have the same rights as a consumer of a service from an old company or a new company.

The difference with the challengers is that they're hungry. They're enthusiastic, passionate and energetic. They're not sitting back, farming their monopoly and expecting the good times to roll forever. They're trying to nip and bite the ankles of the big players, and take a slice of the big market share pie, by delivering superior products and services.

My watch wasn't made by some amazingly skilled craftsman in Switzerland, who had to spend many many years learning the art of horology. No, it was 'assembled' in China after it was designed in California. It cost a fraction of what a Patek Philippe would have cost and it does a lot more stuff. I can pay for stuff with it, travel on busses and the underground, monitor my heart rate, receive directions when I'm driving or cycling, ask it questions, get reminders of stuff I need to do, check my diary, see who's phoning me before I get my phone out of my pocket, and read my messages and emails. It has seamlessly blended into my everyday life.

Monopolies don't last forever, and if you dig in and refuse to listen to what the disruptive young whippersnappers are saying then you will find yourself stuck out on a limb. You'll be sat there in your boardroom in your massive headquarters, wondering where all your customers and your profits went. The challengers are no longer coming. They have already arrived and they're disrupting your industry, and word is spreading amongst customers that there's a better way.

The geek will inherit the earth. The meek geeks are taking over everything. Chances are, you don't run a product or service company anymore. You run a software house that happens to specialise in a certain product or service. It's the software and systems that run your organisation, not your people and processes. You're mistaken if you think your best sales rep or most amazing manager are your most important assets. Those individuals just won't scale up like a software system can.

Automation and mechanisation is changing the whole world. There are still plenty of examples where we can industrialise. Where we can get the benefits of higher production and lower cost. We can eliminate human error and the limitations of workers ability to work fast and concentrate 24 hours a day, 7 days a week, 365 days a year. The more that we allow machines to do, the more efficient industries become, and the more delightful the customer experience.

Have you ever noticed how it feels as if you're getting to your destination faster, if you see a queue of traffic and decide to nip down a back alley, to take a rat run? You might not actually be moving any faster, but at least if feels like you're travelling rather than standing still. You might take this analogy with supermarket kiosks. Now that you scan and process the payment for your own groceries, it feels faster, because you're not stood in line waiting for the cashier. Really, you're just saving the grocery store the cost of having to have extra checkout cashiers to cope with the demand, but the cost saving means they can deliver higher quality groceries for the same retail price.

Economies of scale do work, and retailers are very good at scaling things up, because their margins are very aggressive. In the marketplace with price comparison technology, consumers will vote with their feet if your prices are not competitive. Banking hasn't really got its head around that yet. Many people still bank with their original current account, because they haven't seen the benefits of being a 'rate tart' or finding a higher quality online or mobile app experience yet. However, as Apple Pay becomes more and more prevalent, your bank is becoming less and less relevant. Having access to a branch is irrelevant if you live in a cashless society and you have a good mobile app.

We are witnessing a changing of the guard. Out with the old, in with the new. Long live the Queen, cash is not king.

Robots are going to pick out your Christmas presents and despatch them to you. One day, a drone helicopter will deliver your packages. Change is coming. Don't fight it. Geeks don't like fighting (June 2008)

Tags: #bipolar #bullying #childhood #career #banking #capitalism #computing