This is a story of imitation...

I pitched the Cambridge Angels in flip flops. They didn't like this very much. It was a hot day in June though, so I thought it was appropriate. Perhaps I was a little over-inspired by The Social Network, but at least I wasn't wearing my dressing gown.

I also structured my company, so that my shares would be less diluted when the company received investment.

I was even so paranoid about anybody wrestling control of my company away from me, that when I wrote and signed a vesting agreement for my co-founder in a pub, on a napkin, during the first weeks of the Springboard Accelerator Program, in Cambridge, I deliberately held the pen upside down for the photo. Plausible deniability.

Anyway, so Hubflow is winding down operations, and that means I failed as CEO, despite the fact I stepped down a few years ago. Of course I wanted to give all my investors a big payday, so put a black mark against my name.

People should remember that I always had one eye on the sales pipeline and another eye on the bills, taxes, and wages. I would never bankrupt a company. However, it's all credit to my co-founder for getting things in order when I became unwell.

It's tough at the top, and I have nothing but respect for anybody who is in a CxO position. I'm not after anybody's job... I know how much of a kicking the executives get from investors, customers, and the sleepless nights thinking about everybody who is depending on them.

I'm also not so naïve as to believe that I should be telling anybody how to build a successful startup yet. I learned loads on the Springboard program, but those lessons have yet to express themselves in a useful and productive way for everybody who invested time & energy in me.

I'm wrestling with an unquenchable desire to research and develop stuff, to innovate, to explore ideas. I know that I can deliver a project as a solo founder, or build something from day one with the right co-founder(s). Bringing people in later in the life of a startup, is very difficult.

I also know that I can be a developer, or I can be a startup founder...  not both. Sure, I can write code, I can fix bugs, but the demands on a founder are so great that it's impossible to do the development as well. I was writing and maintaining code for the iPhone, iPad, Android, BlackBerry, Windows Phone, web application, maintaining the database, doing sysadmin, operational support... it was too much, on top of raising money, meeting customers, pitching and meeting mentors.

On the Springboard Program, Jon and Jess did a great job of supporting the founders. I know that Jon also went by far the extra mile for the teams that were dealing with issues, and the safety net that was there for me could not be faulted. I had bitten off more than I could chew.

I was always torn between raising any kind of investment round (friends & family, seed) or bootstrapping. I also was conflicted about bringing anybody into my startup, except hired help. I didn't trust anybody. I also couldn't let go of control and empower anybody to help me.

When you are bootstrapping, you don't have any money. For anything. Making rent payments, wages, expenses... everything comes down to one thing and one thing only: how much runway have you got left for your burn rate? You run lean, but you also run stressed. That's not an excuse for me not being a team player though. Hubflow probably could have been a bigger success if I had learned the importance of Team, as well as Traction and Technology.

You live, you learn.

Photographic evidence that I did make people laugh as well as cry. I think we had great times in Cambridge. I know I did (May 2011)

Tags: #startup #entrepreneur #university #career #leadership #computing #apple

This is a story of a career spent in anonymity as a small cog in a big machine...

Any entrepreneur will tell you that overnight success takes many days, weeks, months, years or lifetimes. I can tell you exactly how long some of my successes took to build, and what the cost was: in terms of personal sacrifice.

Let's talk about my first startup, Bournesoft. I had needed to quit my job due to ill health, and as I recovered from the depression that followed, in July 2008, I taught myself to program games for the iPhone. I had 3 number one hits in the Apple App Store, in late August and early September.

The price I paid for this, was mood instability, which had been kept in check by the routine of office hours. With only a limited window of opportunity to make big cash in the App Store before every Indie Dev saw the opportunity, and then the big corporates moved in. I worked 18 hour days, and paid with my relationship with my partner, family, friends.

I also paid with my love of programming. I hated programming after having to learn Objective-C and the Apple platform under such pressure, which I put on myself. It was supposed to be a fun and confidence building excercise, that I had set for myself, having had an abrupt halt to a successful 11 year career as a software developer.

And so my next startup - www.bournemouthelectrician.co.uk - required significant retraining, but gave me the opportunity to work with my hands in a non-corporate environment, which I decided were my two priorities at the time. Unsurprisingly, there is not really an established training route for wealthy and successful IT professionals and Mobile App Indie Devs, into the building trade.

Undetterred, I incorporated a company (Bournemouth Technology Ltd) funded it myself with a director's loan, signed up for the training courses and got myself an IT contract to "fill the time" and keep the cashflow positive. As soon as I had passed the 17th Edition of the Wiring Regulations, C&G Periodic Inspection & Testing exams and had been inspected by the NICEIC, I bought a van and started trading.

In terms of sacrifice, I invested about 30% of what my lowest earning App had returned me. I also gave up an IT contract that was worth "a lot of money". But I hated programming and working in an office, remember, so I didn't view it as any kind of sacrifice at the time.

Until you have stood in a puddle of water in your customer's kitchen, when you have burst the cold water pipe into the house, or had to find the emergency cutoff as fast as you can when you have drilled through a gas pipe... you do not appreciate your desk, your swivel chair, your computer screen and your photocopier.

Anybody who says "stud finder" has not done any building work on older houses, which are full of the DIY-enthusiast's bodge-jobs, which are a daily risk to the life and livelihood of those in the building trade, who have to lift your horrible laminate flooring, crawl through your fibreglass filled loft, drill through your crumbling brickwork, and discover the creative plumbing you have plastered into your walls. "Why the f**k did they do it like that?" you find yourself asking far too many times. There is never a good answer. Regulations and professional standards exist for good reason.

When I was up to my elbows crawling around in shredded newspaper (creative insulation) dodging the exposed 230v A.C. live terminals of junction boxes that didn't have their lids any more, I got a phonecall asking if could I do a 2 week IT contract that would pay the same as rewiring two whole houses. I realised that I had finally learnt the value of the career I had left behind.

I managed to clear 2 weeks in my full diary of customer's jobs, but I avoided the unpleasant job that I really needed to grasp the nettle of. The right thing to do would have to been phone and cancel those jobs completely. Instead, I was exhausted from building my business from nothing to being a profitable company, and the shame of failing my customers drove me into a second lengthy depression. I did not fail gracefully. I don't feel too bad, because many members of the public I met tried to take advantage of hard-working and skillful tradesmen.

So, I started to retrace my steps. As my depression lifted, I built another Mobile Apps startup. This time selling to enterprise. I drove to one of the UK's largest insurers in my electrician's van, for a sales meeting. It started as Roam Solutions, and then became mEpublish.com and eventually, after the springboard(); TechStars program in Cambridge, it finally became hubflow.com.

Pushing myself so hard took me to the limits of human survival, costing me countless friends, my wife, all my money, my house, my boat, my cars, my hot tub, my summer house, all my tools of the trade. I would gladly pay double that, because it led me home, to London, reconnected me with my friends, and reignited my desire to continue living, liberated from fear of losing material possesions and unhealty relationships.

I'm the one taking the photograph. Camden Town, London, UK (October 2013)

Tags: #leadership #startup #entrepreneur #computing #mentalhealth #suicide #depression