This is a story about being price insensitive...
There is a desperation, a lack of ideas, a disillusionment with politics, the status quo, the instruments of government and civilised society, when people vote to bite the hand that feeds them.
However, we can't ignore the obvious message: people are pissed off.
Voting to leave the EU is clearly an own goal, an act of spite, made out of petulant frustration, a temper tantrum because people are not getting their own way. However, isn't the country supposed to be run for the benefit of the majority of the population? Doesn't this act of madness seem predictable, when clearly the powers that are supposed to represent the common person, actually represent the moneyed elite?
With no ability to vote a party into power who represent your interests, and with no ability to be able to influence policymaking to actually improve your day-to-day life, why wouldn't you seek to exercise whatever control you can, to express your distress, your unhappiness, your frustration?
We ask people to work longer hours, accept pay cuts in real terms, have less job security, no pension, no chance of buying their own home, no chance for their kids to go to University or better themselves... no hope. And for what? So that there can be another quarter of profit increase, just as the City analysts expect? So that some number on a spreadsheet can continue to grow... no matter how arbitrary.
80% of our economy is in the service sector, but over 60% of people are unhappy in their jobs, even though the working conditions look fantastic, compared with manual labour in a polluted industrial town, with its brick terraces caked in soot. Why on earth would people hanker after an era when we died younger, due to hard, physical work?
Well, those who run the economic engine of the country have completely misread the mood of the public. Highly remunerated professionals in London think nothing of spunking £6 for a pint of strong European beer and £30 going to a 'secret' cinema screening, where there's some gimmick like sitting in a hot tub on a rooftop.
There is a huge insular community of well-spoken, privately educated, fresh-faced young people, working in law, accountancy, management consultancy, finance, insurance, politics. These people are the entourage for a group of portly ruddy-faced men, who live in large houses in the London commuter belt. Between them, the lives of every single citizen of the United Kingdom are ruled, except they're completely clueless as to how ordinary people live.
Economists talk about how price insensitive people are. I literally don't care whether my coffee is £2.50 or £4.90. I just tap my contactless payment card, and walk out of the cafe with my hipster flat white. I literally don't care whether my lunch costs £5 or £10. I just go to whichever vendor I fancy on a particular day. I literally don't care that it costs more to travel on the Underground than on the bus. I just tap my card on the ticket barrier, and don't even look at my balance.
Everybody who decides how your daily life is improved, or worsened, is more concerned about where they're going skiing this year with their other young professional chums, than whether somebody on some shitty council estate can afford a box of fags.
Yes, Londoners think of themselves as cultured, urbane, sophisticated. Sadly, they also think they're somewhat in touch with the working classes, because they rub shoulders with people from all walks of life, as they travel into the city to clean toilets and wait tables. However, sharing the same streets does not equate to co-existence.
I used to live on a street in Islington, where the grand Georgian houses were worth many millions on pounds. One street away, there was a lot of social housing. You'd think that this is an example of an integrated society, but you'd be amazed at how people living in such close quarters are so successfully able to avoid each other.
While I used to dine in the restaurants of Upper Street, mixing with other City Boys, my fellow residents would head the other way, towards Hackney, where there were cheaper places to buy food, and the kinds of places I would never dream of entering: betting shops, pawnshops, low-quality takeaways.
Today is the starkest warning of where our society is headed: a two-tier system, where the 'haves' are living in a different world from the 'have nots'.
While those who wish to divide and rule have cleverly manipulated people's fears for political ends, this ignores the fact that the wealthy are busy stuffing the mattress with the working class' hard-earned cash.
When people realise they've been conned, there's going to be hell to pay.