This is a story about giving the audience what they want...

It should come as no surprise that Google mainly brings me readers who wish to find out how to kill themselves. My number one blog post is all about how to suppress the hypercapnic alarm response, in order to be able to asphyxiate yourself, or in other words suffocate to death. For writing candidly about suicide, I was once accused of being irresponsible by a psychiatrist, but frankly if somebody's intent on killing themseves then they're going to find a way. I'm not encouraging anybody to commit suicide, nor do I glamourise suicide - you must surely be convinced that my life is not an enviable one. How is it possible to envy the dead anyway? There have been 100 billion humans who have died since homo sapiens became a species, so it's hardly like I'm a unique role model.

Secondly, Google brings me readers who very dearly wish to know how to have better sex. I don't mean lovemaking techniques, I mean drugs and medications that significantly enhance sex. The main search term that seems to bring readers in their droves is "drugs that make you horny". Perhaps more interesting - although very few people search for this - is my research into medications that allow men to have multiple orgasms. There's information hidden in these pages that explain how to reach unimaginable heights of sexual ecstasy, so I don't really know why the Google searches seem so unimaginative and my sordid little guides on how to have masses of mind-blowing orgasms remain largely overlooked.

That I know what kind of Google searches bring readers to my website is not any kind of hacking or cybersnooping, but is a service that Google themselves provide called Google Webmaster Tools. In addition, there is Google Analytics, which somewhat less reliably tells me the keywords that people used to search and find this site. The idea is that I could better tailor my content to give people what they want. People seem to mainly want to kill themselves with nitrogen gas, or some other inert gas other than carbon dioxide.

It's sometimes said that we see a world that reflects our own feelings. So, if we're angry then we perceive the world as being an angry place. Because I'm depressed and suicidal, I therefore see depression and suicide everywhere I look. However, there are good data to support my feelings: suicide is the number one killer of men under the age of 45... far bigger than any diseases, car accidents, murder, drug addiction and all the other things you could think of that would prematurely kill a person. It seems I'm onto something doesn't it?

What do any of us want other than to fuck, eat, sleep, procreate and various other things that an organism would be expected to do? I could write about food and the pleasure of eating, but I've found that the pursuit of drug-enhanced sex has been more rewarding. I could write about extreme sports, and the adrenalin rush from doing dangerous things, but I've found that taking addiction to its most extreme has been far more exciting than any parachute jump or cliff face that I've climbed.

There are an incredible amount of people who want to read about getting high. There are very few people who seem to want to read about quitting drugs, although my blog posts about detox and rehab are often visited. There are heaps and heaps of people who want to get sober. In fact, it's quite depressing just how many people are looking for a cure for their alcoholism. There are heaps and heaps of alcoholics who would very dearly like to find a way out of the situation they're trapped in, and some of them find their way to this website looking for answers.

Another thing I can see is trends. I can see whether I'm getting more visitors, or fewer. I can see that live-publishing a draft manuscript of a novel on my blog was not a crowd pleaser. I can see that documenting the trials and tribulations of an IT consultant working for an investment bank is not a crowd pleaser. I can see that generally, there's an inverse correlation between how well I am, and how many visitors I get to my website. That would be expected... there are a lot of concerned people out there, and when things are going swimmingly there isn't so much of a need to keep an eye on somebody who's been actively suicidal at other times. However, there's a cynical part of me that wonders how much people are looking for drama, also. There's very little drama in a wealthy white educated middle-class guy complaining about his lot in life, because his job is a little underwhelming.

Of course, I'm writing now with my tongue in my cheek.

There's more drama than there's ever been, because this is make-or-break time. I'm fending off drug addiction, sex addiction, porn addiction, alcoholism, risk taking, money spending, near-bankruptcy, crushing levels of debt, homelessness, insomnia, anxiety and panic attacks, suicidal depression and complete melancholic malaise about my life and the state of the whole world and those who live upon this planet's surface. In terms of jeopardy, things are at their most precarious, because a slip-up now would send me crashing drastically. To relapse when I'm in the middle of on/off addiction and a mental health crisis is no drama because I'm living with daily highs and lows and I don't spend more than a few days or weeks without a major incident. To relapse now would be to throw away 6 or 7 months of arduous struggle against adversity. To relapse now would be a cruel blow, when I've overcome such insurmountable odds.

To deviate from my plan and my story would be foolish. To attempt to react to the stats and the data I have in my possession and write what the audience seem to want - to play to the crowd - would keep me in a perpetual state of sickness. If I was intent on having the most popular blog that I could write, it would conflict with my desire to recover and live a normal life. I've even been accused of wanting to stay sick to please my 20,000 Twitter followers. I'm regularly accused of being alarmist, attention seeking and melodramatic. I'm occasionally accused of being contrived, and even that I'm some kind of fake.

Where's the punchline, we wonder. When am I going to ask you to reach for your credit card? Am I selling T-shirts and mugs? Am I going to emblazon this site with advertising and harvest your personal data? Am I going to start a mailing list and spam you? How do I even make money out of this? Do I want fame or notoriety?

Of course I want to be noticed. Of course I want readers; followers. Of course I want what I write to be read. How ridiculous to suggest that there's some virtue in writing in obscurity. It's not noble to hide your thoughts and feelings and emotions and inner monologue... it's stupid. What people want to read more than anything else is authentic writing from real people. Public diaries; journals; blogs. If you like people and human stories, what could be better than the real-life soap opera of a person's life laid bare for all to see, warts and all.

I don't know where I'm going with this, but I don't want to go down the well-trodden path of clickbait and slavishly obeying the analytic data that seems to suggest that pictures of kittens and puppies go down very well on the internet. What kind of an artwork would I be creating, if I was to ask the audience what I should paint on my canvas?

Does life imitate art, or does art imitate life?

Tags: #socialmedia #writing