This is a story about churn...

The Matthew Effect is applicable to authors, bloggers and people who have Twitter accounts, insofar as those who have bestselling books, popular blogs and lots of Twitter followers will find it a lot easier to get even more book deals, advertising and sponsorship and turn themselves into a famous celebrity influencer, with the accompanying financial rewards. It's worth giving away your content for free so you can rise up through the charts and reach the top ten, where people will then assume you got there through merit, and your place will be cemented.

Of course, who has the time and the money to invest in such a risky loss-making venture purely in the hope that they will be able to one day rise to the top? People will buy and books at the top of the charts just because other people do. The things that are popular, are popular because they're popular - it becomes a self-fulfilling prophecy once the initial seed is sown. This is why it makes sense to buy lots of copies of your own book, to artificially advance your position in the charts to the point where real book buyers will start to take an interest, purely because of chart position.

"For to every one who has will more be given, and he will have abundance" -- Matthew 25:29

Or in other words, the rich get richer and the poor get poorer.

Because of the very great number of people who'd prefer to write books than to flip burgers and clean toilets, the competition is fierce. One must remember that every spoiled brat with rich parents has the option of choosing much more fun and rewarding careers in the creative arts, as opposed to ordinary folks who have to work for a living. Not possessing the financial means to self-promote can be initially limiting - having to bootstrap and do things on a shoestring budget. Who has the energy and the leisure time to spend many hours every day, not only creating content but also promoting it and building a brand? Most people are far too busy working and raising children to be able to mess around with rich-people's hobbies like writing.

If you want to get noticed you have to lay down some impressive headline numbers. You need to catch people's eye and invoke the Matthew Effect. Nobody's going to stick around and read your crap or buy your book if they think you're just one of the ordinary struggling masses. You need to have X thousands of Twitter followers and X published works to prove your worth and be worthy of consideration by a harshly dismissive general public who are bombarded endlessly with crap churned out by a brigade of rich spoiled brats.

I'm churning out crap but that's because I'm trying to get through the final 2 weeks of my 3-year journey - to reach my target of writing and publishing 1-million words on this website.

Google knows I've done things the hard way. Google knows that my content is original. Google has algorithms which effectively check for plagiarism. Google harshly punishes any websites which have ripped off content from elsewhere by ranking those pages very low. Gone are the bad old days of content aggregation sites cluttering up Google's search results in a desperate attempt to trick people into clicking and viewing adverts. Nowadays, the only way to get people to click is with clickbait, which requires real content. Google loves real content. If you write thousands of words every day then Google thinks you're great and will give your website a high page rank.

Twitter thinks I'm the enemy. Of the 140 characters (now 280) which I could use for my tweets, I only use a tiny fraction on average. Twitter would call me a blogospammer because most of my tweets are just links to my blog. Twitter would view me as a leech on their community, because I'm taking people away from Twitter - and away from their adverts - and onto my website. Twitter wants you to stay on Twitter, and keep looking at Twitter for as long as possible. Twitter knows, quite correctly, that I'm neither invested in the platform nor am I doing my part to keep other people glued to the platform. If I had published all of the 978,000 words I've written to date on Twitter then I'd be very heavily invested in the platform and at the mercy of Twitter. Barely 3% of what I've written in the past 3 years has been published on Twitter. Twitter feels like it's getting a bum deal and Twitter hates me, because Twitter brings me readers, not vice-versa. Twitter would very much like to own me and my content, but it doesn't.

Every online behemoth wants to get bigger off the back of your effort and creativity. The big boys keep getting bigger and bigger, while anybody attempting to 'get a break' and establish themselves today will find that they're simply drowned in a sea of noise. To invest substantial amounts of time, effort and money into building a brand, readers, followers etc. on a big platform like Twitter is a waste of time - all it does is benefit the tech giants. The more you invest, the more committed you are to the platform you've chosen.

In some ways I wish I'd chosen Medium.com 3 years ago, because there's a huge Medium community, which is great for being discovered by new readers. Medium have a mechanism for writers to be able to monetise their content, which is great, but your average internet user has become so accustomed to having high quality content for free, that far less than 0.5% of potential readers would be prepared to pay. With eyeballs in short supply - because they're all busily looking at clickbait on BuzzFeed - the number of people you could ever hope would read your precious content dwindles to a depressingly small amount.

Of course, if you're producing something great, which is really what people want to read, then you're going to have tons of readers. However, are you going to make the editorial effort to publish at a very high standard, when what you're doing is an exhausting loss-making hobby anyway? Only the rich spoiled brats can afford to kid themselves that what they're doing is some kind of job and that one day they might turn their unprofitable ego-project into any kind of profitable endeavour. For those of us who write because this is a cheap hobby, and one of the forms of artistic creativity where entry is not barred by gatekeepers and financial barriers, why would we compromise our artistic principles by writing BuzzFeed clickbait? For sure, I could be writing "12 Surprising Things you didn't know about Bipolar Disorder" clickbait which proved very popular when I once did an experiment, but then my unpaid second job really would feel just like a job, rather than an outlet for my frustrated creative talents.

In my day job, which pays the bills, I hardly ever get to be creative. I almost never get the opportunity to work on an incredibly massive truly epic barely-comprehendible project like this. I can hack away to my heart's content at this, churning out my words until my itch is well and truly scratched.

My day job is incredibly frustrating. I work on big complicated projects as a part of huge teams, in massive organisations. Getting along with my team is more important than being a wild untamed artistic spirit, and creativity is the first thing to suffer in such an environment. Very rarely is there an opportunity for me to simply sit at the keyboard and let rip for any substantial amount of time.

When my day job was just a hobby - as I was teaching myself how to be a programmer - I was free to embed myself in vast virtual worlds which I had created. I was free to follow my artistic whims and create whatever I felt like. I was immersed in my creative output. I probably wrote as much computer code as the million words I've almost written and published on this website. The thing about computer code is: it has to be ordered and logical and syntactically perfect for it to work. There's a poetic beauty well-written code, when it's written to be as concise and efficient as possible. There's also an addictive quality to code, which demands the coder to imagine how it all pieces together. It's sometimes more fun to read the code and think about how it works than to even run the program and see it working.

Now I hardly write any code.

I could write code and be paid very well for it, but I'm paid a lot more to not write code. There are a lot of organisations who want to pay me just to have me around. There's an inverse relationship between creativity and remuneration. Artists earn an average of £10,000 per annum. Junior programmers might earn double that amount. The top people in tech - who hardly write any code - are paid 6-figure salaries. Go figure. It's very frustrating when you're good at something and you're a creative person, but it pays a lot better to just sit at your desk being bored.

The net result is that all of my creative abilities have been thwarted and frustrated by the working world and the need to earn money to pay bills. The solution has been to write for my own enjoyment in my spare time, of which I have a lot because my day job is so boring and easy. I need to write in my spare time, because I'm so frustrated while I'm chained to the desk, although - of course - that's because I've chosen to earn a 6-figure salary rather than an artist's wage, which would not be enough to pay the bills.

The reason for the quantity is that I'm unrestricted. I don't have an editor who's going to refuse to publish the crap I churn out. I want to be finished by my deadline. I'm in control of when I finish, because I can write as much as I like. I'm writing an average of 1,900 words per day at the moment, because I want to reach my headline number of 1-million words, and then I'm free to write as little or as much as I like - I'll have my artistic freedom again.

I feel sorry for my readers who are persevering through this period where I'm just pouring my stream of consciousness out onto the page. I feel sorry for the people who are having to suffer this period of quantity over quality. I feel embarrassed that I'm wasting people's time and repeating myself a lot, and making people read more and more when the quality is so poor. It's supposed to be a temporary thing, just to get me over the finish line. I'll be over 979,000 words when I hit "publish" in a minute, which means I'm within spitting distance of my target. I can write 10,000 words in a day if I'm suffering a particularly bad bout of verbal diarrhoea.

I promise that in a couple of weeks time I'll return to writing for the sheer pleasure of the artform and the joy of getting to be creative; expressive.

A friend once accused me of intellectual masturbation. So what if it is?

Tags: #writing