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Creativity Hates Constraints

7 min read

This is a story about 140-character soundbites...

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Who has the time for the long read? Just read the title and guess the rest. If it can't be summed up in a tweet, it isn't worth reading. Jump straight to the comments section: that's where the real action is.

I bought a book that was based on a series of tweets. Worst book I ever read.

One of the best tweets I ever read was in 9 parts. Infographics are good, but they often have more text on them than would be permitted by the 140-character limit. If you put text on a graphic, it's not searchable.

Do you realise that everything you write on Facebook is completely unsearchable from anywhere except within the walled garden?

You're slowly being erased.

So much discussion has moved to Slack and most of that is just meme sharing anyway. In fact, most of what goes on anywhere on the Internet seems to be meme sharing. Are we being discouraged from in-depth online discussion? The rise of microblogging and the domination of the social media space by Facebook, is ridiculously successful at recirculating trivial distractions, which discourages us from creating original content.

When you think about all the words you've written into messenger apps, they're lost in the ether: it's not like those discussions are held in topic threads, indexed and searchable. All those words are throwaway. There's a cheapness to words. Imagine what happens when Facebook Messenger and WhatsApp cease to exist. All that text that was transmitted all over the planet will disappear into nothingness; gone forever.

What would a historian of the future make of your digital footprint? Could they infer who you were as a person from the animated GIFs that you chose to share? Could they gain any insight into your worldview; your politics; your philosophy; your personality?

Have we not been cheated out of owning our digital identities? We could all be famous bloggers and valued discussion forum contributors, with our online persona well known to fellow Netizens around the world, but instead we are confined to small groups of Facebook friends and Twitter followers: the people we knew before we entered the walled gardens.

Nobody is going to discover you and find out anything about who you are and what you believe via the mainstream platforms. Facebook wishes to keep you as a captive audience, to feed you adverts while you browse through baby photos. Twitter wants you to worship the cult of celebrity, or provide convenient soundbites for journalists, while you tweet in total obscurity.

Nothing you ever do online is going to go viral. Well orchestrated marketing campaigns have huge teams of people to sow the seeds. It's like a Mexican wave: you need to coordinate a critical mass of sufficient numbers if you don't want to look like an idiot, waving your arms on your own in a stadium grandstand.

You're not going to be the next online video sensation, because nobody's solved the problem of video discovery yet. If you broadcast a Facebook Live video, you're just going to be spamming your friends and family. If you put something up on Youtube, how are people going to find it in that sea of noise? Videos only have a title, description and a few tags. People are only going to watch things that are popular, and popularity is achieved through marketing, which is expensive and time-consuming.

The idea that the Internet is democratising opinion sharing is disingenuous. Most of the opinions I read online are either from the mainstream sources, or from my existing network.

I'm exceedingly unusual, because I bought into my friend Ben's vision of a social media platform that allows me to retain control of the original content I create. Instead of wasting effort on tweets and Facebook status updates, I put it all onto a website that's fully search indexed: anybody can find the fruits of my labour.

"But what about privacy?" I hear you ask.

I can email, private message and talk to people face to face, about things that I want to keep private. I really don't consider Facebook very private, when I have hundreds of Facebook friends and I have no idea who's reading what. I could waste loads of time sharing things with selective audiences on Facebook, but why would I go to all that effort?

Why do I write hundreds - if not thousands - of words every single day and make them publicly available? Well, the Internet is responsible for lifelong friendships, fruitful discussions and a network of people who help me feel connected to humanity, when I'm otherwise roundly ignored. Occasionally, some complete stranger will reach out to me and say that there was something I wrote that resonated with them, and that's the nicest feeling in the world.

Why does anybody write? Why write a fictional novel? Why tell people what you thought about that movie you just watched? Why do anything? You could just curl up in a dark hole and die, quietly.

In a world of urban solitude, loneliness and living lives of quiet desperation, don't you want to feel a little anchored to something; somebody? Don't you want to feel that you made your mark; left a legacy?

Writing this blog is like carving my name on a tree. Writing is like spraypainting my 'tag' on the Internet. It's "Nick woz 'ere" writ large.

Of course, you can sneer at that, but what's your mark on the world? Your children? That dissertation you wrote that never got published? Your job? What you consumed during your life? Should we chisel a list of all the books you read onto your headstone?

I came back to London, partly because I could be anonymous. I could fuck up and burn a few bridges, and nobody would care. I came back to London to be a nobody.

Now that I'm cleaned up and back in the land of the living, I no longer want to be a faceless nobody; I don't want to be alone; overlooked; forgotten. I'm trying to rediscover my value; my place in the world. At times of great stress, I've reached out to the Internet for validation: validation that I exist, that my opinions are well regarded and that I have a place in the community. It's given me great confidence, to have an online persona when the rest of the world largely overlooks and shuns me.

There is no short-form version of what I'm going through. It might be the same as every other person on the planet, but this is how I choose to express myself; this is how I vent and attempt to cope in a healthier way than drink and drugs; this is how I attempt to ward off the fear of being mischaracterised as some kind of evil na'er do well.

Perhaps, the more you read, the more my mask slips and you can see some underlying character flaws. Certainly, the more I write, the more narcissistic and self-absorbed I must be. The justification I have for this self indulgence, is that I feel suicidal every day. Do you begrudge me leaving this digital legacy, for anybody who cares to know who I was and what made me tick?

I can write 140-character retweetbait, but I choose not to. I choose to write with depth and meaning. I choose to offer more than just a fleeting distraction. I choose to offer the whole story, not just the headlines.

 

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