This is a story of a red flag that gets raised before disaster strikes...

Why does a person sink? Why do they get swamped? Why do they collapse inwards, under the gravity of their own infinite stress, sadness, blackness? Why do they implode in a spectacular supernova? Can we ever understand and relate to depression so deep that it would drive a person to take their own life? Can we make a difference? Can we empathise, help and ever rehabilitate somebody who has the clinical diagnosis of depression, without pills and a padded cell?

From my personal point of view, I have always felt that making a mistake leaves a dark stain on me, a black mark. People seem to have a very long memory for the mistakes I have made, and enjoy bringing up things that embarrass and upset me. In my career, the people who I need to impress and to promote me are always very keen to know about my weaknesses and flaws, seemingly as an excuse that I should "know my place" and not challenge the status quo.

The world has organised itself into a Pyramid Scheme, where there are a handful of unbelievably filthy rich oligarchs, sheikhs, kings, queens and emperors and other scum, who sit in their palaces, while their people starve in squalor. The trickle-down effect is a lie, spun by the courtiers, the sycophants in the entourage of the super-rich.

This wealth-worship has created a totally fake society, where newspapers, TV and the media, exists only to tell the proletariat that they are 'special' and 'unique' while at the same time, getting them to buy mass produced products from factories in China.

The best example of which is Apple and Beats by Dr Dre. There is a standard line amongst the creative community, that only a MacBook will suffice, as a the workhorse for the output of recording artists, graphic designers, web developers and startup founders. This is backed with the celebrity endorsement of footballers, who are seen arriving at matches wearing their 'individual' choice of a pair of overpriced Beats headphones.

I have always said that it's the software packages that are important, not the Operating System (OS) or the hardware, provided that both of those things are adequately up to specification to run the software. It's true that Apple stuff "just works" but anybody who foolishly accepts a new software release too early also finds that Apple do a lot of their testing by relying totally on the loyalty of their Fanboys.

I have mixed feelings about the largest consumer electronics company in the world. I think they are more anticompetitive than Microsoft ever was in their heyday. When IBM's BIOS (Basic Input-Output System) was reverse engineered, which started the boom of IBM Personal Computer Compatible grey clones. This, along with Microsoft Disk Operating System (DOS) launched the home computer from the realm of labcoat wearing boffins, into the ubiquitous Internet-of-Things existance, where my car and my washing machine have an Application Programming Interface (API). This has been Bill Gates' vision for as long as I can remember.

I have always been fairly platform agnostic. I tend to go with whatever works, and ignore the marketing rhetoric and hyperbole.

That takes a lot of work and bravery, because at some point, people start to have vested interests. There are billions of dollars at stake in the tech industry. Apple majicked (sic.) a billion dollar App industry into existence more or less overnight. Who would have thought that paying 59 British pence for stupid little time-filling games (the developer used to keep 36 pence of that) would be so lucrative?

It also seems to take a lot of bravery to stick around and re-invest your cash in something worthy or pay the tax, because Apple seem to have precipitated a brain drain in the developed nations. I know far too many wealthy people who are hiding in tax havens, due to fear and greed. Why run away to South East Asia, taking your cash pile with you? What was wrong with paying tax or investing in somebody or something? What are you afraid of?

Perhaps I have little appreciation of risk? What's the worst that's going to happen to me though? The Conservative government will support me as a successful entrepreneur who invests in people, ideas, research & development. The Labour government will support me as a socialist who pays his taxes and does not try to evade them, recognising that the National Health Service, high quality schools and colleges, roads, libraries, street lighting, policing, fire service, trash collection, civic ameneties, community events, social services and the broad and rich spectrum of life in the United Kingdom is truly a model that every nation should aspire to emulate.

Feel the fear and do it anyway (Y2K)

Tags: #apple #computing #career #NHS #politics