socialmedia – Page 9 – Nick Grant

Tag: socialmedia

  • Original Plagiarism

    This is a story about social media sharing…

    Nya Nya Horse

    Apparently we are sharing our own words and own photos 21% less on Facebook, in the space of a year. How much of your wall is filled with professionally created content that you have ‘liked‘ and shared, with two clicks of the mouse?

    I made a conscious decision to use my own words as much as possible on social media, to the point of writing “like” in the comments instead of just pressing the convenient ‘like‘ button. I’ve started unfollowing and leaving groups that churn out content that is purely intended to be spread by people sharing on their walls.

    The endless lists of things instead of proper articles, the clickbait “when she saw what happened next… she was AMAZED!!” that is intentionally lacking in any further detail, the copy-paste status update, the rebranded memes and quotes and every chain email and internet hoax you’ve ever seen in your life.

    The cat, dog and baby photos are in declining numbers. So, unfortunately, are the status updates that give us a little window into the inner world of our friends, or at least somebody who we spoke to for a few hours several years ago.

    Professional content producers whine about ordinary people drowning out their talent and creativity with a wall of noise. The internet should be a library of the same content as would have been found in bookstores, concert halls and theatres, they say. The media columnists say that the internet is OK for conversation, but the articles being discussed should be written by journalists and authors.

    Spam Spam Spam

    When Facebook decides to show us our most liked photos, in an attempt to re-invigorate our interest in the platform, some of us are swayed. We get a flood of birthday messages from friends around the world, because Facebook has told everybody that it’s your birthday… according to the date of birth that they have stored. Anyway, it’s still nice to feel popular, in that moment.

    If we share some content and it gets liked or shared a lot by our friends, we feel proud, like we made a contribution, even if that content wasn’t actually created by us. The sad thing, for me though, is the loss of the platform as an actual social tool for staying in touch with friends, and staying abreast of developments in people’s lives.

    I’m a bit of an oddball character though. I was even writing in newsgroups – a really old part of the internet – using my own name, and back in 1998 I made a real-life friend and climbing partner through a newsgroup. Putting your life in the hands of a stranger from the internet must be the ultimate test of faith in humanity.

    Top of Ben

    We fell out, kind of publicly, when he accused me of putting the life of his child in danger, in the comments section of a photo of some Potassium Cyanide I had bought, that I had posted onto Facebook. I sarcastically reminded him that I had bought it to commit suicide, not to poison toddlers.

    [Note: as an aside, I kept the highly toxic substance inside 3 thick layers of airtight nonreactive plastic, and that inside a locked steel box, in my megashed – not even in the house]

    I was hurt that some friends chose sides during my separation and divorce from my wife, and I did quite an aggressive purge of friends who I thought were not acting with impartiality. I probably ended up unfriending people who were actually still my friends, but I will perhaps never know.

    One of the reasons for starting this blog was because I disappeared into my shell for quite a long time, especially while my ex-wife was vociferously slandering my character. She went on quite a mission to demonise me, certainly not sparing my blushes for any mistake or wrong turn she could possibly turn to her advantage.

    But the point of the blog is no longer to embarrass and shame, as I have attempted to do with a certain amount of bitterness and resentment towards those who have judged and acted in ignorance of the full facts, or simply in a way that was unfair, unkind, unpleasant, incorrect.

    The reason for the blog has been to walk people through the dichotomy of the wayward geek. The unremarkable guy who was politely spoken, with good manners, who turned out to have developed a dark side during the years when he should have been developing a beer belly and more grey hair.

    Down the road

    Social media can be abused by the attention seekers, the sensationalists, apparently. Obviously, I didn’t swallow that Potassium Cyanide, nor did I jump off the Golden Gate Bridge, but I did slice down my forearms with a razor blade, along the length of my veins. I don’t see any friends on a regular basis, so social media is just about one of the only routes I have to share some of what I’m going through.

    It’s pretty much madness to put some very personal stuff up in a very public way, to wear my heart printed on my T-shirt, baseball cap, coffee mug and mouse mat, not just my sleeve.

    However, I’ve personally benefitted from the support and kind messages I’ve received from friends, as well as keeping many more people informed of what’s gone wrong in my life and why I disappeared from people’s lives quite abruptly. Obviously, I still need those friends in my life, so in a way the telling of this story is the precursor to improving those long-neglected friendships.

    Another unexpected thing, that suggests there is good reason to share personal stuff on social media, is that it’s prompted a few friends to get in contact and tell me their stories of similar stuff that happened to them. It’s kind of made me feel less of a failure, as well as to have deeper, more meaningful friendships with those who want to be emotionally connected, honest, open. The truth about how you’re feeling, and bad shit that happened is a good thing. Feeling terrified of anybody ever finding out I ever made a mistake was unhealthy as hell.

    Finally, sharing stuff completely publicly, on the open internet, on Twitter, Reddit etc. sounds completely off the wall insane, but to have feedback from complete strangers, to know that somebody who I’ve never met or talked with in my life has read my complete blog, from start to finish, which is the equivalent of about 3 novels… that’s pretty mind blowing.

    I’m not sure I’ve hit the sweet spot yet, in writing stuff that is interesting and useful to a big group of people who are going through hell and feel like they’re the only one in the world facing such problems, and therefore a failure somehow, a bad person, defective… they’re the people I want to give hope to, as well as collecting lifelines for myself.

    I guess if you’re friends with me on Facebook, I could be polluting your news feed with unwanted spam, just like the suggested posts and those friends who are using Facebook to promote their product or service to their friends & family a little too enthusiastically. I could just stick to Twitter and Reddit, where only those with a direct interest can ‘opt-in‘ to see my content.

    Anyway, I plod on, bucking the trend of contributing original content to social media.

    Bloody lists

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  • Race to the Bottom

    This is a story about selling eyeballs…

    Laser Eye Cat

    You ever wonder why your email is free, Facebook is free, YouTube is free, most of the stuff you can find on the internet is free?

    Most companies need to have either a freemium or an ad-supported business model now. Most businesses must endure an army of freetards, who demand the highest possible product standards, but aren’t prepared to pay a penny. They will spend their precious time criticising you and your product, but they won’t spend a single cent.

    In the fierce race to capitalise a market, to monopolise, to acquire the biggest number of users, companies must invest so much in their products, and not hamper growth by introducing advertising too intrusively, or by making people pay.

    There’s really only one place that things can end up: the biggest players dominate everything, and have to fight over a finite amount of ad revenue and market insight data. Eventually, one tech company can do it all, own it all, dominate the entire market.

    At the moment Facebook is the clear favourite for me. I spend far more time looking at curated content on Facebook, than I do searching for new content via Google or on YouTube. I’m interested in what my friends are interested in. My Facebook feed contains far more things that I’m interested in than I can possibly read and watch during my waking hours. There simply isn’t enough time left for me to do my own content discovery.

    Facebook has also started to take over from my use of email and instant messaging services. It’s a kinda convenient one-stop-shop for staying in touch with my network of friends and family. It’s all nicely bundled together in one place. You can cancel your account any time you want, but you can never leave.

    Google’s arse is being well and truly kicked at the moment, in terms of growth. Facebook knows so much about us, the advertising can be super targeted. Facebook knows where I’ve been, who I’ve been there with, when I went there, how often I go there. It knows where I went to school, what I studied. It knows who my family are. It knows who I stay most in contact with. It knows what I ‘like‘ and what links I click on. It knows what videos I watch, and what content I scroll right past.

    Apple Store Covent Garden

    Ok, so I’m an early adopter. I sometimes queue up to get Apple products on the day they launch. Apple are presently the world’s biggest company, by market capitalisation (number of shares in issue, multiplied by the share price) but they’re far more anti-competitive than Microsoft ever were. Safari comes pre-installed on my Macbook and I never get asked if I would like a different browser.

    Apple are trying to dominate the ad space by forcing app developers to go through their iAds platform and blocking any other advertising. They’re trying to leverage their strong position as a software and hardware platform, to gain the biggest share of the lucrative advertising revenue. Eventually, they’re going to land up in legal hot water.

    Facebook is far better placed to become the dominant platform for advertisers and companies looking to gain market insight. It’s entirely fair that when I use a free website, that the terms and conditions state that they can show me adverts and use my data. It’s not fair that when I buy a £600 smartphone, it somehow limits what I can see on the internet. It’s not fair if Apple start selling my private location data, my phone usage habits etc.

    In the bizarre world of the battles between the world’s largest tech companies, you might be surprised to learn that for every Google Android phone sold, Microsoft make the most profit. That’s because Google have to pay patent royalties to Microsoft. The important silicon chips inside your smartphone, make a healthy profit for a company that didn’t even manufacture them. That company is ARM, who license the chip designs to manufacturers, and take a royalty payment for every chip that gets made.

    The legal battles that are brewing will eclipse everything ever seen before. The amount of money that is at stake is unprecedented.

    But what happens if you extrapolate? Well, basically, you will probably get given a free phone, the whole concept of paying for software or subscription services will completely disappear, but your privacy, your data will be completely up for grabs to the highest bidder, along with your eyeballs, which will be continually bombarded by targeted ads.

    Ancillary industries, like music and film production, and writing, will be consumed into this dominant giant, and high quality content will only exist as the bait for your eyeballs. You won’t be able to read another book without there being some kind of product placement having been woven into the plot. Authors have to eat too.

    The fact is, that the era of the busker or the indie musician is over. People think that the number of Facebook fans that you have or the number of Twitter followers is somehow directly monetisable, so the idea of chucking 50 pence into a hat or paying for music is unthinkable to the freetard army.

    Naturally, with all the advertising money washing around, people who are creating content, simply because they are creative individuals with time and talent on their hands, are simply drowned out in a sea of noise created by the paid content creators. You have no money to market your content, so nobody will even find it or consume it. There’s no reason for it to exist, if it’s not pushing some product or service.

    In fact, traditional goods & services are having their revenues squeezed. Why would you buy a travel guidebook when you have TripAdvisor and a load of ad-supported websites that you can browse on your smartphone, virtually anywhere in the world? The fact that the travel guidebook at least maintains a degree of commercial impartiality is missed by many people, who will end up eating in restaurants or staying in hotels that have paid to be written about.

    We don’t tend to pay at all, or pay very little, for our news sources. That means that those news outlets are getting the lions share of their revenue from advertising, which exercises at least a kind of censorship over unfavourable news coverage, if not outright direction over how real life events are reported. How can you trust news sources with such commercial interests behind them?

    TechStars Warner Yard

    You might think that because I’ve hacked away at some bit of software, making an app or a website, in some trendy co-working space in the heart of Tech City, that’s the reason why it’s trending on Twitter, that’s the reason it’s ‘going viral‘. Actually, most social media campaigns – even the viral ones – are planned and executed by a sophisticated service industry that caters to those who wish to market themselves using the modern mediums.

    I often wonder what the point of Twitter is. I have a bot that follows somebody, and their bot messages me back to say thanks for following them. Are there any real people on Twitter, or is it all bots, releasing content at strategically timed intervals, and doing their robotic interactions in a way that’s been designed to appear humanlike?

    We have loads of stats & data that tell us about content engagement. How much do we mould ourselves, and how we act, in order to increase that engagement? How often do we think about how many ‘likes‘ we’re going to get on a Facebook comment, just before we hit the ‘post‘ button.

    Frankly, I’ve tried to detach myself. I’m just writing relatively blindly. I can see how many Facebook likes I get and I can see how many link clicks I get on Twitter, but broadly speaking, I have no idea how many people read what I write, when they read it, where they’re based in the world. If I did have those stats, that data, it could start to corrupt the integrity of what I’m trying to do.

    That’s the most interesting thing of all to me. That I’ve been able to write the equivalent of two novels of content, and publish it into the public domain, with barely anybody noticing. That shows just how much noise there is out there. That shows just how much content everybody is churning out, into the ether. I could have whispered all my secrets into the hollow of an ancient tree that was about to be felled, for all the difference it would have made to the world.

    It felt daring at first, churning this stuff out. But now there’s just this dawning realisation that everybody’s doing the same thing. There’s so many “me too!” folks and wannabe authors, musicians and filmmakers out there in the big wide world, that you can really say or do anything you want, safe in the anonymity of noise.

    Headphones

    Welcome to the global silent disco. Headphones on, zoned out

     

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